bake - May/June 2024 - 50

Balanced Tiger, Elemental Superfood, and Odyssey Elixir spotlighted
functional mushrooms reishi, chaga, lion's mane, and cordyceps
in their latest launches.
INNOVATIVE SOLUTIONS
Flavorchem developed " Bloom " to provide innovative flavor
solutions to customers. The collection features signature flavors
that can be optimized for a variety of food and drink applications:
Cranberry Ginger, Grapefruit Bergamot, Lychee Rose, Peach Lavender,
Pear Elderflower and Watermelon Mint. All flavors are Kosher,
Non-GM, Allergen-Free, Vegan/Vegetarian, Prop 65 Free, and can be
labeled as " natural " on an ingredient statement.
Flavorchem creates flavor, ingredient and color solutions including
a wide selection of organic certified flavors and extracts.
Established in 1971, it is a privately held business whose customers
include first-class brands well recognized throughout the world.
" Menu refreshes, " " plant powered, " and " her wellness " are among
some of the top food and beverage trends for 2024, according to
Flavorchem.
Food and beverage companies have been harnessing plant-based
products in recent years to provide consumers with better-for-you
alternatives. Ingredients like buckwheat, fungi, hemp, and seaweed
are predicted to become more widely used in plant-based product
launches in 2024. Vegetables also may trend in formulations as more
consumers consider vegan options and opt for products with ingredient
lists they consider to be cleaner.
Childhood classics, mood food, dessert-inspired, aging-up nostalgia
may play a driving factor in 2024 trends in " new nostalgia. "
Consumers' cravings for nostalgic foods will significantly drive
flavor innovation and new product development in the years ahead,
Flavorchem said.
Consumers also may experience a " menu refresh " in 2024. The
top menu trends predicted for 2024 will offer consumers novel
taste experiences, allowing exploration of new dishes, ingredients
and flavors from global comfort, energy drinks, chicken wings
and social media playing a part to showcase food and beverages,
Flavorchem said.
LIFECYCLES
relieving nausea, is featured in Centrum's Morning Sickness Relief
Gummies and Kuli Kuli's Gut Bliss Superfood Blend.
Adaptogens: Adaptogenic botanicals, including herbs, roots, and
mushrooms, are natural ingredients believed to help the body cope
with stress and restore balance. " Adaptogen " searches within food
and beverage social discussions have surged 12.72% over the past
year, primarily driven by consumers seeking wellness solutions.
50 2024
SUMMER CAKES
Consumers are connecting with flavor more casually. New flavor
experimentation is becoming part of the daily routine for most
consumers, and that experimentation is taking place at home and
QSR outlets just as frequently as traditional sit-down restaurants.
Consumers no longer look at new flavors as a rare treat, it's part of
everyday life.
Fruity and floral flavors are ripe for versatility occasions - across
all categories. Flavors such as Dragon Fruit, Lavender, Yuzu and
Guava are particularly driving consumer interest in restaurant
menus, snacks, desserts and beverages. Lavender in particular is
exploding in popularity, with a 254 percent increase in presence on
foodservice menus, from 2020 to 2023.
JOHN UNREIN
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