bake - May 2018 - 36

sweet goods

A Fresh Take on Blueberries
Baked goods and blueberries are enjoying a certain together-

old-fashioned attraction. Blueberries can serve as the basis for

ness lately, especially in recent months as new twists on tradi-

vegan snacks and formulations and other special diet foods.

tional pastries and classics - croissnuts, crunchies and even

They are also compatible with nuts and seeds.

blueberries - make a perfect venue for blueberries. The popularity of fruit such as blueberries has led the bakery industry to

Americans are interested in the health beneﬁts of food, with

create new ways of eating traditional fruit to provide ﬂavorful

fruits and vegetables at the top of the list. According to

baked goods and snacks that are both healthy and functional.

Fresh Takes on Fruit: Culinary Trend Mapping Report, a joint
publication of CCD Innovation and market research publisher

Innovations like fruit pouches, bite-sized pieces, formed shapes,

Packaged Facts, "fruit is and will continue to be omnipresent.

bars or logs, fruit spreads and stay-fresh plastic tubs provide

Fruit plays a role in every daypart from breakfast to late-night

consumers with portability and on-the-go snacking.

snacks. Fruits go from the produce aisles to the snack shelf
and freezer case. It is transformed into beverages, condiments

The "breakfast-as-dessert" trend explores the clafoutis/

and baked goods of all kinds. They also appeal to all ages and

pancake/waffle realm, bringing blueberries together with

demographics."

herb-steeped syrups and the inviting crunch of roasted nuts.
Blueberries give such indulgences a comfort-food permit.

Get your promotional hats on because July is National
in general, are ubiquitous these days. Examples include every-

and herb-blueberry teas, works as a ﬂavor base for novel baked

thing from blueberry pizza, blueberry pie and blueberry muffins

goods. Blueberry works well in ﬂavor combinations with spices,

to blueberry cereals, blueberry confections and blueberry

botanicals, ﬂoral, citrus and herbaceous because blueberries

breakfast biscuits.

complement and enhance as well as balance ﬂavors.
Product designers are meeting demand for "good, healthy
Ancient grains are increasingly popular, and blueberries are

ingredients" in their products by including blueberries in

synergistic with oats, amaranth, buckwheat, chia, millet, quinoa,

dessert sauces, creme brulees and cakes.

sorghum, teff, kamut, farro and spelt. With heightened interest
in gluten-free products, blueberries are a popular ingredient.

In fact, fruit is used to garnish indulgent treats as a way to

Their presence lends the gluten-free formulations a homey and

grant permission to the reluctant. Fruit-based smoothie-cakes

36 < MAY 2018 | bakemag.com

US HIGHBUSH BLUEBERRY COUNCIL

Blueberry Month. Blueberries in fruit tarts and baked goods,
Fruity ﬂavor paired with mint or ﬂoral, as in blueberry mojito

http://www.bakemag.com

bake - May 2018

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