bake - Special Report - November 2023 - 5
the well-being of farmers and
farming communities. The company
utilizes a network of multi-generational
Kansas farmers who adhere to
a set of regenerative farming guidelines.
In exchange for committing
to these guidelines, Farmer Direct
Foods pays its farmers a premium
for their crops and shares a portion
of the company's profits.
Farmer Direct Foods is squarely
focused on the promise of positive
environmental outcomes,
including improved soil health,
carbon capture, water conservation,
biodiversity enhancement, and the
reversal of climate change.
" At Farmer Direct Foods, we take
this commitment seriously, " Webster
shares. " We have implemented a
comprehensive program that our
growers follow to ensure these
outcomes are realized. Additionally,
we are currently piloting a thirdparty
verification system for our
regenerative farming program to
further strengthen our commitment
to sustainability. "
Advantages offered by local and
regional bakery ingredients and
brands include a sense of local pride
and community support, he adds.
" I think this Kansas Bread Basket
that we operate in goes a bit further.
We are extremely proud of our
growers, and we know bakers and
consumers love to know who it is
that grew their wheat, milled their
flour and it's not a conglomerate
that is too big to care deeply about
individual growers, " Webster says.
Identity assurance within the food
chain represents a critical component
within the food chain because
Bake Magazine Digital Special Report 4 | Volume 4 | bakemag.com
5
This allows us to trace our
regeneratively grown wheat back to
the farms, providing full transparency
into the inputs, conditions, and
methods used to produce our artisan
quality flour products. "
Tim Webster, chairman and chief executive officer at Farmer Direct Foods.
it establishes a foundation of trust,
which is paramount to building a
reputable brand and ensuring
consumer confidence, he adds.
" The response from both
customers and consumers has been
overwhelmingly positive, encouraging,
and reinforcing for Farmer
Direct Foods. Actions (purchases)
mean more than words but the
reception to date has been phenomenal, "
Webster shares. " Our commitment
to local and regional sourcing,
regenerative farming, and identity
assurance aligns seamlessly with the
broader trend toward sustainability
in the bakery marketplace. It's a
holistic approach that supports both
local communities and the environment,
making it an integral part of
the sustainability movement. "
Key goals of Farmer Direct Foods
at this time include expanding
distribution through new customer
and distributor relationships and
building the most robust and verified
JOHN UNREIN
http://www.bakemag.com
bake - Special Report - November 2023
Table of Contents for the Digital Edition of bake - Special Report - November 2023
bake - Special Report - November 2023 - Intro
bake - Special Report - November 2023 - 1
bake - Special Report - November 2023 - 2
bake - Special Report - November 2023 - 3
bake - Special Report - November 2023 - 4
bake - Special Report - November 2023 - 5
bake - Special Report - November 2023 - 6
bake - Special Report - November 2023 - 7
bake - Special Report - November 2023 - 8
bake - Special Report - November 2023 - 9
bake - Special Report - November 2023 - 10
bake - Special Report - November 2023 - 11
bake - Special Report - November 2023 - 12
bake - Special Report - November 2023 - 13
bake - Special Report - November 2023 - 14
bake - Special Report - November 2023 - 15
bake - Special Report - November 2023 - 16
bake - Special Report - November 2023 - 17
bake - Special Report - November 2023 - 18
bake - Special Report - November 2023 - 19
bake - Special Report - November 2023 - 20
bake - Special Report - November 2023 - 21
bake - Special Report - November 2023 - 22
bake - Special Report - November 2023 - 23
bake - Special Report - November 2023 - 24
bake - Special Report - November 2023 - 25
bake - Special Report - November 2023 - 26
bake - Special Report - November 2023 - 27
bake - Special Report - November 2023 - 28
bake - Special Report - November 2023 - 29
bake - Special Report - November 2023 - 30
bake - Special Report - November 2023 - 31
bake - Special Report - November 2023 - 32
bake - Special Report - November 2023 - 33
bake - Special Report - November 2023 - 34
bake - Special Report - November 2023 - 35
bake - Special Report - November 2023 - 36
bake - Special Report - November 2023 - 37
bake - Special Report - November 2023 - 38
bake - Special Report - November 2023 - 39
bake - Special Report - November 2023 - 40
bake - Special Report - November 2023 - 41
bake - Special Report - November 2023 - 42
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