bake - Special Report - November 2023 - 27
2024. With unapologetic abandon
for self-expression coupled with
individual wellness goals top-ofmind
for consumers across regions,
ADM has identified four trends that
illustrate evolving consumer behaviors
and will
inspire memorable
moments.
" Color trends, and corresponding
flavors, in foods and beverages
provide unique insights into the
human condition, revealing how
we are responding and adapting to
macro forces far beyond the table, "
says Hélène Moeller, vice president
of global product marketing for
flavors and colors at ADM. " From
focusing on well-being for themselves
and the planet, compounded
by concerns for affordability, the
color and flavor trends we identified
in this report indicate what foods
and beverages consumers will reach
for on product shelves. "
From embracing the unconventional
to supporting health in all
forms, reinventing nostalgic favorites
and experiencing indulgent products
Using nature's technology feels
good to consumers. That is
Corbion's sweet spot. "
Jennifer Halliburton, senior manager, global insights, bakery, Corbion
without the price tag, ADM outlines
what to expect for flavors and colors
in 2024.
One of the four key trends is
" Health Without Stealth. " Flavors
and colors are powerful cues
to support product positioning
through consumer associations.
Today's shoppers are seeking out
functional foods and beverages that
support holistic health, from relaxation
to hydration and mental to
physical wellness. These associated
benefits must be presented without
sacrifice to the sensory experience,
as consumers view better-for-you
products as the norm instead of
the exception.
ADM's color and flavor experts
identified these themes through
a deep dive into consumer
purchasing behavior and trends
both online and offline, and across
industries beyond foods and
beverages.
Bake Magazine Digital Special Report 4 | Volume 4 | bakemag.com
" Color is at the epicenter of the
food, fashion and content that the
world consumes, " says Moeller. " We
also know that flavor trends are
dynamic, affected by cultural events,
viral social media phenomena and
emerging consumer tastes. "
Strategic investment
At its Capital Markets Day in London,
Barry Callebaut Group revealed
a strategy update and long-term
growth plan, with further details on
its BC Next Level strategic investment
program.
" Our purpose is to create the
world's best chocolate solutions
for our customers - now and in the
future, " explains Peter Feld, chief
executive officer of Barry Callebaut
Group. " As the leader in the attractive,
growing chocolate ingredients
market and given our strength in
sustainability and innovation, we are
ideally positioned to outgrow the
27
ADM
http://www.bakemag.com
bake - Special Report - November 2023
Table of Contents for the Digital Edition of bake - Special Report - November 2023
bake - Special Report - November 2023 - Intro
bake - Special Report - November 2023 - 1
bake - Special Report - November 2023 - 2
bake - Special Report - November 2023 - 3
bake - Special Report - November 2023 - 4
bake - Special Report - November 2023 - 5
bake - Special Report - November 2023 - 6
bake - Special Report - November 2023 - 7
bake - Special Report - November 2023 - 8
bake - Special Report - November 2023 - 9
bake - Special Report - November 2023 - 10
bake - Special Report - November 2023 - 11
bake - Special Report - November 2023 - 12
bake - Special Report - November 2023 - 13
bake - Special Report - November 2023 - 14
bake - Special Report - November 2023 - 15
bake - Special Report - November 2023 - 16
bake - Special Report - November 2023 - 17
bake - Special Report - November 2023 - 18
bake - Special Report - November 2023 - 19
bake - Special Report - November 2023 - 20
bake - Special Report - November 2023 - 21
bake - Special Report - November 2023 - 22
bake - Special Report - November 2023 - 23
bake - Special Report - November 2023 - 24
bake - Special Report - November 2023 - 25
bake - Special Report - November 2023 - 26
bake - Special Report - November 2023 - 27
bake - Special Report - November 2023 - 28
bake - Special Report - November 2023 - 29
bake - Special Report - November 2023 - 30
bake - Special Report - November 2023 - 31
bake - Special Report - November 2023 - 32
bake - Special Report - November 2023 - 33
bake - Special Report - November 2023 - 34
bake - Special Report - November 2023 - 35
bake - Special Report - November 2023 - 36
bake - Special Report - November 2023 - 37
bake - Special Report - November 2023 - 38
bake - Special Report - November 2023 - 39
bake - Special Report - November 2023 - 40
bake - Special Report - November 2023 - 41
bake - Special Report - November 2023 - 42
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