bake Special Report - November 2022 - 12

TECHNOLOGY
& EQUIPMENT
BY JOHN UNREIN
Advanced technology and innovative
equipment are changing the
face of the retail baking industry.
According to the 2022 State of
the Retail Baking Industry Report
conducted by Cypress Research
for Sosland Publishing, 18% of retail
bakeries are addressing the industry
skills shortage by increasing
automation.
For many, the push for improved
technology is leading to a greater
reliance on online ordering and
website marketing.
Jory Downer of Bennison's Bakery
in Chicago points out that their new
web ordering system is working
extremely well and increasing
their online presence with more
customers.
On the supply side, Lesaffre, long
known in the industry as a supplier
of high-quality yeast, is making it
easier for customers to navigate
its growing portfolio of ingredient
solutions with the launch of its new
12
website, LesaffreBaking.com.
In addition to yeast, Lesaffre
suppl ies clean label dough
improvers, enzymes, bases, fortification,
sourdoughs, toppings, malts,
and more. To help customers find
the best solutions to their baking
challenges, Lesaffre's new website
features a robust product filtering
tool that allows users to sort products
by type, solution, application,
process, and brand.
" From the artisan bakery down
the street to the in-store bakery of
the local grocery chain to the international
wholesale manufacturer,
all our customers need ingredient
solutions that allow them to tap
into today's trends and solve their
baking challenges, " says Bill Hanes,
vice president of marketing and
strategy. " We have been working
to develop a complete portfolio of
baking ingredients. Now, with the
launch of the new website, we're
making it easier for our customers
to find the right solutions for their
specific applications. "
The website also includes information
about Baking with Lesaffre,
a baking solutions platform that
supports Lesaffre's global mission
to nourish and protect the planet.
Drawing on Lesaffre's international
baking network, Baking
with Lesaffre offers solutions in
the form of six commitments to
the industry: Bake for Care, Bake
for Smile, Bake for Good, Bake it
Safe, Bake it Smart, and Bake it
Easy. Website users can learn more
about each commitment and filter
Lesaffre's ingredients by commitment
category.
" Today, Lesaffre is so much more
than yeast, " Hanes said. " We are your
global baking ingredient supplier,
your expert technical support, and
your solutions-oriented partner in
baking. We're excited to have a
website that showcases all the ways
we support our baking customers. "
Bake Magazine Digital Special Report 4 | Volume 3 | bakemag.com
MESSENGER CAFE
http://www.bakemag.com

bake Special Report - November 2022

Table of Contents for the Digital Edition of bake Special Report - November 2022

bake Special Report - November 2022 - Intro
bake Special Report - November 2022 - 1
bake Special Report - November 2022 - 2
bake Special Report - November 2022 - 3
bake Special Report - November 2022 - 4
bake Special Report - November 2022 - 5
bake Special Report - November 2022 - 6
bake Special Report - November 2022 - 7
bake Special Report - November 2022 - 8
bake Special Report - November 2022 - 9
bake Special Report - November 2022 - 10
bake Special Report - November 2022 - 11
bake Special Report - November 2022 - 12
bake Special Report - November 2022 - 13
bake Special Report - November 2022 - 14
bake Special Report - November 2022 - 15
bake Special Report - November 2022 - 16
bake Special Report - November 2022 - 17
bake Special Report - November 2022 - 18
bake Special Report - November 2022 - 19
bake Special Report - November 2022 - 20
bake Special Report - November 2022 - 21
bake Special Report - November 2022 - 22
bake Special Report - November 2022 - 23
bake Special Report - November 2022 - 24
bake Special Report - November 2022 - 25
bake Special Report - November 2022 - 26
bake Special Report - November 2022 - 27
bake Special Report - November 2022 - 28
bake Special Report - November 2022 - 29
bake Special Report - November 2022 - 30
bake Special Report - November 2022 - 31
bake Special Report - November 2022 - 32
bake Special Report - November 2022 - 33
bake Special Report - November 2022 - 34
bake Special Report - November 2022 - 35
bake Special Report - November 2022 - 36
bake Special Report - November 2022 - 37
bake Special Report - November 2022 - 38
bake Special Report - November 2022 - 39
bake Special Report - November 2022 - 40
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