bake Special Report - Decorating 2021 - 4

A New Wave of
INNOVATION
BY JOHN UNREIN
Bakeries and pastry shops enjoy the
benefits of a new wave of innovative
products and campaigns that are
designed to help them put their
best products forward.
To help spur along innovation
and efficiency in the chocolate
and decorating worlds, Barry
Callebaut AG recently initiated
Treat Tomorrow, a collaboration
with customers and experts to
pave the way for new chocolate
indulgence. With the initiative, the
industry leader intends to foster new
and emerging consumer desires
addressing climate, social inequality,
and personal health concerns. Treat
Tomorrow kicked off with a Global
Customer Gathering on April 28.
Antoine de Saint-Affrique, chief
executive officer of the Barry
Callebaut Group, explains, " The
COVID-19 crisis disrupted the whole
world and accelerated changes
already in the making. By initiating
Treat Tomorrow, we aim to
shift the dialogue with customers,
brands and artisans with regards to
consumer attitude changes. "
Treat Tomorrow launched with
livestreaming of five mini-series
addressing five pressing consumer
questions. Each mini-series reflected
on the subject from multiple
perspectives: macro trends, food
and health science, brand case
studies, and next-generation
consumer applications. The miniseries
was live hosted by an anchor
to stimulate the interactivity and
discussions. Topics included health,
next generation indulgence, plantbased,
sustainability and the climate.
As a business-to-business
company, the Barry Callebaut Group
serves the entire food industry, from
global and local food manufacturers
4
Bake Magazine Digital Special Report 2 | Volume 2 | bakemag.com
By initiating
Treat
Tomorrow, we
aim to shift the
dialogue with
customers,
brands and
artisans with
regards to
consumer
attitude
changes. "
Antoine de Saint-Affrique, chief executive
officer of the Barry Callebaut Group
BRILL
http://www.bakemag.com

bake Special Report - Decorating 2021

Table of Contents for the Digital Edition of bake Special Report - Decorating 2021

bake Special Report - Decorating 2021 - Intro
bake Special Report - Decorating 2021 - 1
bake Special Report - Decorating 2021 - 2
bake Special Report - Decorating 2021 - 3
bake Special Report - Decorating 2021 - 4
bake Special Report - Decorating 2021 - 5
bake Special Report - Decorating 2021 - 6
bake Special Report - Decorating 2021 - 7
bake Special Report - Decorating 2021 - 8
bake Special Report - Decorating 2021 - 9
bake Special Report - Decorating 2021 - 10
bake Special Report - Decorating 2021 - 11
bake Special Report - Decorating 2021 - 12
bake Special Report - Decorating 2021 - 13
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