bake Special Report - Decorating 2021 - 36

BAKING
MIXES
Blue Diamond Growers has
announced the release of two
new products, Tasty Little Cup™
and Baking Mixes, that will meet
consumer demand for betterfor-you
options in the baking aisle.
Blue Diamond's Tasty Little
Cup™ and Baking Mixes, which
are available in May, are betterfor-you
baking product options
that deliver quality ingredients
and exceptional flavor with
almond flour as the main
ingredient. The product releases
follow the successful launch of
Blue Diamond Almond Flour in
2020.
" We are providing an
alternative to traditional baking
products from a brand that
consumers recognize and trust
when it comes to delicious
almond-based products, " said
Maya Erwin, vice president
of innovation and R&D for
Blue Diamond Growers. " Blue
Diamond is committed to
creating healthy, better-for-you
options. "
Blue Diamond's Tasty Little
Cup™ delivers what other mug
cake products can't - betterfor-you
benefits along with
outstanding flavor. As a glutenfree,
dairy-free option that
features almond flour as the
main ingredient, Tasty Little
Cup™ appeals to the growing
number of health-conscious
consumers.
36
FOR LOVE OF
S'MORES
Over the course of 2020, Hershey's S'Mores were among the most
popular snacks, as Hershey saw a 40-50% increase in sales of
Hershey's 6-pack bars. Likely due to consumers spending more time
at home during the COVID-19 global pandemic, the company also
saw a 10% increase on its officially-licensed Mr. BBQ grilling tools,
which are often purchased alongside S'Mores ingredients.
The Hershey Company and Brand Activation Consulting
have announced the expansion of its line of officially licensed
Hershey's S'Mores accessories with Mr. Bar-B-Q and a new partner,
International Wholesalers. The extensive line of Hershey's S'Mores
products that features popular backyard barbeque accessories,
like carrying cases, wooden and light up skewers, will now include
Hershey's wipes, storage bags, grub holders, freezer-safe storage
containers and rotating skewers.
" The Hershey Company understand that consumers who have deep,
personal connections to brands like to experience them in multiple
ways, " said Michelle McLaughlin, chief executive officer, Brand Activation
Consulting. " These new accessories from International Wholesalers as
well as Hershey's S'Mores graphics integrated in our lifestyle product
stories will further those connections by allowing consumers to have a
complete S'Mores celebration from beginning to end. "
" Consumers are continuing to find moments of goodness in simple
activities like family S'Mores nights and backyard celebrations, " said
Ernie Savo, senior director, global licensing.
Bake Magazine Digital Special Report 2 | Volume 2 | bakemag.com
CONSUMER INSIGHTS
THE HERSHEY COMPANY
http://www.bakemag.com

bake Special Report - Decorating 2021

Table of Contents for the Digital Edition of bake Special Report - Decorating 2021

bake Special Report - Decorating 2021 - Intro
bake Special Report - Decorating 2021 - 1
bake Special Report - Decorating 2021 - 2
bake Special Report - Decorating 2021 - 3
bake Special Report - Decorating 2021 - 4
bake Special Report - Decorating 2021 - 5
bake Special Report - Decorating 2021 - 6
bake Special Report - Decorating 2021 - 7
bake Special Report - Decorating 2021 - 8
bake Special Report - Decorating 2021 - 9
bake Special Report - Decorating 2021 - 10
bake Special Report - Decorating 2021 - 11
bake Special Report - Decorating 2021 - 12
bake Special Report - Decorating 2021 - 13
bake Special Report - Decorating 2021 - 14
bake Special Report - Decorating 2021 - 15
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bake Special Report - Decorating 2021 - 17
bake Special Report - Decorating 2021 - 18
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bake Special Report - Decorating 2021 - 20
bake Special Report - Decorating 2021 - 21
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bake Special Report - Decorating 2021 - 33
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