bake - Special Report - May 2023 - 40

ENERGY
FOCUS
Food and beverage flavor
experts at T. Hasegawa USA
are sharing the latest emerging
flavor trends in the functional
ingredients category. As one
of the world's top 10 food and
beverage flavor companies,
T. Hasegawa stays ahead of
emerging trends, to help analyze
the latest in what consumers are
looking for in packaged foods,
beverages, and foodservice.
Energy goes clean label and
beyond. One of the fastest
growing segments in functional
ingredients is energy. Brands
are innovating with energy
claims and product messaging
in unconventional, yet applicable
and often portable spaces like
snacks and desserts as well as
natural pairings like creamers.
It's not just caffeine, either.
Brands are helping consumers
power through the day with
vitamin enrichment or MCT
oil, plus coupling these products
with messaging conveying
cleaner formulations or 'freefrom'
claims in a move to take
energy products beyond their
perceived original super-processed
roots.
Consumers are eager for new
categories of functional ingredients.
Consumers are increasingly
interested in new categories for
functionality - especially with
meals and desserts.
40
The Bakers' Forum
The American Bakers Association (ABA) has launched a new
member resource called The Bakers' Forum, with the tagline of
" Learn. Share. Grow. " This member-exclusive, bakers-only forum has
been developed for members who wish to discuss and learn about
issues relating to operating a small business.
Forum membership is comprised of small business owners
ranging from the self-employed to larger wholesale baking operations.
The Forum provides ABA's small business members with a
community of peers to share information, learn best practices, and
engage with ABA on topics specific to the small business community.
It will also provide a platform on which to feature the expertise
of ABA's supplier members as resources for these growing
businesses.
" As ABA's membership continues to grow and diversify, we
recognized the need to create special solutions for this segment of
our community, " says Ben Simpson, director of membership, ABA.
" Small business owners in the wholesale baking industry share
unique challenges, and this forum creates an avenue for collaboration
and info-sharing that isn't currently available anywhere else. "
The Bakers' Forum will feature online content as well as in-person
and virtual events to facilitate collaboration and networking. It will
be ABA's first time creating a moderated online community integrated
with the organization's management software.
ABA's Membership team has started outreach for The Bakers'
Forum.
Bakers interested in joining The Bakers' Forum should contact
ABA's Membership team or visit www.americanbakers.org/.
Bake Magazine Digital Special Report 2 | Volume 4 | bakemag.com
CONSUMER INSIGHTS
JOHN UNREIN
http://www.americanbakers.org/membership http://www.bakemag.com
bake - Special Report - May 2023

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