bake - Special Report - May 2023 - 33

said they enjoy being creative with
ingredients.
Joan Driggs, vice president,
Content and Thought Leadership,
IRI, presented findings on consumer
values that reveal people are seeking
out four distinct things.
* Premium and indulgent
* Convenience
* Health and wellness
* Sustainable
" Habits have been formed, and
we have a whole new generation of
cooks. More people are staying at
home to work. We have a lot of new
consumption habits, " she points out.
Jim Kabbani, chief executive
officer, Tortilla Industry Association,
points out, " What we're seeing
now is a situation where retail
and at-home tortilla consumption
remains strong, while foodservice
has come back. And the additive
result of those two trends is an
overall increase in consumption. "
Flatbreads, in particular, are
gaining popularity. Total retail dollar
sales for tortillas and flatbreads were
steady at just under $3.8 billion,
according to industry data. Tortilla
sales were stable, while flatbread
sales rose 4.8% to $365 million.
Most of the growth for tortillas
and flatbreads was in the perimeter/
fresh food area, with sales jumping
8% to roughly $256 million.
Continued high demand for
transparency from food retailers
and manufacturers is surging
among consumers, particularly in
a more omnichannel marketplace.
According to the new FMI/NielsenIQ
report, 3 out of 4 shoppers continue
to prioritize ingredient transparency.
Two-thirds of shoppers (64%) say
they would switch from a brand they
usually buy to another brand that
provides more in-depth product
information, beyond nutrition facts.
" Consumers want to know where
their food comes from and how it
gets made and that has held true
even as the pandemic has changed
grocery shopping habits. Whether online or in store, shoppers prefer
brands that tell the whole story
about their products, " said Steve
Markenson, director of research and
insights for FMI - the Food Industry
Association.
Transparency trends continue to
Hispanic breads are increasingly popular in
America for many reasons.
evolve as omnichannel gains importance,
points out Sherry Frey, vice
president of total wellness with
NielsenIQ. As consumers demand
great transparency, brands have an
opportunity to educate consumers,
communicate sustainability and
health credentials and win consumer
loyalty. When it comes to transparency,
ingredient and nutrition
information remain top of mind.
Bake Magazine Digital Special Report 2 | Volume 4 | bakemag.com
33
ALF BAKERY/JOHN UNREIN
http://www.bakemag.com

bake - Special Report - May 2023

Table of Contents for the Digital Edition of bake - Special Report - May 2023

bake - Special Report - May 2023 - Intro
bake - Special Report - May 2023 - 1
bake - Special Report - May 2023 - 2
bake - Special Report - May 2023 - 3
bake - Special Report - May 2023 - 4
bake - Special Report - May 2023 - 5
bake - Special Report - May 2023 - 6
bake - Special Report - May 2023 - 7
bake - Special Report - May 2023 - 8
bake - Special Report - May 2023 - 9
bake - Special Report - May 2023 - 10
bake - Special Report - May 2023 - 11
bake - Special Report - May 2023 - 12
bake - Special Report - May 2023 - 13
bake - Special Report - May 2023 - 14
bake - Special Report - May 2023 - 15
bake - Special Report - May 2023 - 16
bake - Special Report - May 2023 - 17
bake - Special Report - May 2023 - 18
bake - Special Report - May 2023 - 19
bake - Special Report - May 2023 - 20
bake - Special Report - May 2023 - 21
bake - Special Report - May 2023 - 22
bake - Special Report - May 2023 - 23
bake - Special Report - May 2023 - 24
bake - Special Report - May 2023 - 25
bake - Special Report - May 2023 - 26
bake - Special Report - May 2023 - 27
bake - Special Report - May 2023 - 28
bake - Special Report - May 2023 - 29
bake - Special Report - May 2023 - 30
bake - Special Report - May 2023 - 31
bake - Special Report - May 2023 - 32
bake - Special Report - May 2023 - 33
bake - Special Report - May 2023 - 34
bake - Special Report - May 2023 - 35
bake - Special Report - May 2023 - 36
bake - Special Report - May 2023 - 37
bake - Special Report - May 2023 - 38
bake - Special Report - May 2023 - 39
bake - Special Report - May 2023 - 40
bake - Special Report - May 2023 - 41
bake - Special Report - May 2023 - 42
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