bake - Special Report - May 2023 - 12

RETAILERS RESPOND
BY JOHN UNREIN
Retail bakery owners have numerous
thoughts on their oven wish list
nowadays.
Bobby Jucker at Houston-based
Three Brothers Bakery, one of the
nation's oldest and most iconic retail
bakeries, points out that bakery
ovens have come a long way in
three decades.
Innovation remains a common
theme of its longstanding tradition.
Did you know Three Brothers Bakery
is one of the first retail bakeries in
America with an online store?
When asked what Jucker believes
to be the most important oven
advances from a retail baker's
perspective, he answers succinctly,
" steam generation, and the recovery
12
aspect of those steam ovens. "
What this experienced baker looks
most of all with oven technology
are the following factors: steam,
recovery, well insulated, and smaller
footprint.
" The best for us are the rack
ovens, " Jucker says. " They are better
than revolving or deck ovens due
to our variety of needs. If you are
strictly a bread baker, then deck
oven is the way to go. "
Three Brothers Bakery is an
award-winning small business with
200-year-old roots.
Some may know the fascinating
history of Three Brothers Bakery,
which is known best as a family of
survivors. The story of iconic Three
Brothers Bakery dates back to
Europe (Chrzanow, Poland) around
1825 with the first bakery opening.
Sadly, the family was sent to concentration
camps in 1941 where they had
to practice extreme courage and
bravery until their freedom from the
SS officers on May 8, 1945.
The three brothers (Sigmund, Sol,
and Max Jucker) along with their
sister immigrated to Houston, where
they opened a bakery on Holman
St. Mixers were still not invented yet
and everything was 100% homemade
from scratch.
" Our dear Sigmund recalled
selling only $19 worth of product
on opening day, which shows just
how far the company has come
Bake Magazine Digital Special Report 2 | Volume 4 | bakemag.com
JOHN UNREIN
http://www.bakemag.com

bake - Special Report - May 2023

Table of Contents for the Digital Edition of bake - Special Report - May 2023

bake - Special Report - May 2023 - Intro
bake - Special Report - May 2023 - 1
bake - Special Report - May 2023 - 2
bake - Special Report - May 2023 - 3
bake - Special Report - May 2023 - 4
bake - Special Report - May 2023 - 5
bake - Special Report - May 2023 - 6
bake - Special Report - May 2023 - 7
bake - Special Report - May 2023 - 8
bake - Special Report - May 2023 - 9
bake - Special Report - May 2023 - 10
bake - Special Report - May 2023 - 11
bake - Special Report - May 2023 - 12
bake - Special Report - May 2023 - 13
bake - Special Report - May 2023 - 14
bake - Special Report - May 2023 - 15
bake - Special Report - May 2023 - 16
bake - Special Report - May 2023 - 17
bake - Special Report - May 2023 - 18
bake - Special Report - May 2023 - 19
bake - Special Report - May 2023 - 20
bake - Special Report - May 2023 - 21
bake - Special Report - May 2023 - 22
bake - Special Report - May 2023 - 23
bake - Special Report - May 2023 - 24
bake - Special Report - May 2023 - 25
bake - Special Report - May 2023 - 26
bake - Special Report - May 2023 - 27
bake - Special Report - May 2023 - 28
bake - Special Report - May 2023 - 29
bake - Special Report - May 2023 - 30
bake - Special Report - May 2023 - 31
bake - Special Report - May 2023 - 32
bake - Special Report - May 2023 - 33
bake - Special Report - May 2023 - 34
bake - Special Report - May 2023 - 35
bake - Special Report - May 2023 - 36
bake - Special Report - May 2023 - 37
bake - Special Report - May 2023 - 38
bake - Special Report - May 2023 - 39
bake - Special Report - May 2023 - 40
bake - Special Report - May 2023 - 41
bake - Special Report - May 2023 - 42
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