bake Special Report - May 2022 - 33

and throwing two of them in the
garbage as you walk out the door.
We know consumers are becoming
more eco-conscious and want to
waste less. "
Do Good Foods has attracted
Tom Colicchio believes Do Good Foods will help people reconnect with food and how it's made.
Expert insight
The live roundtable discussion was
moderated by Food Tank's Danielle
Nierenberg. Panelists included Sam
Kass, President Obama's former
chef and nutrition policy advisor,
Ann Veneman, former U.S. Secretary
of Agriculture, and Justin and Matt
Kamine.
" A lot of the solution has to be
economical, " Matt Kamine says
about the current food crisis.
" If the price is the same, why
wouldn't you do good? " echos
Justin Kamine. " We are going to
start with chicken first, but then we
are going to get into other foods. "
Kass points out that the simplicity
of the process works in favor of
achieving the end goal of a more
sustainable food system.
" The impact of the brand is the
product itself. Too often, we have
asked people to overhaul their
behavior, which is a big challenge.
With this plan, the more people eat
the chicken, the more impact we
have. Our eaters are our partners.
Millennials are on fire about this
issue. We are going to see changes
accelerate. "
Veneman said this template can
be " scaled all over the country, "
offering promise for widespread
change. " Solving the problem
for consumers is No. 1, " she says.
" Then it comes back to the supermarkets.
The consumer is going to
get this product at a price that is
competitive. "
Furthermore, Justin Kamine says it
was important to the family to also
empower consumers to be able to
do their part for the planet simply
by making a delicious, impactful
food choice.
" Food waste is one of the biggest
- yet solvable catastrophes - as we
waste approximately 40% of the
food grown in this country, " he says.
" To put it into perspective, that is
like buying five bags of groceries
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some of the nation's largest grocery
retailers and thought leaders who
are dedicated to unlocking scalable
solutions to food waste,
" We need actionable solutions to
our massive environmental problems,
and we need them now. We
can't afford to wait 10 years or 20
years, " says Matt Kamine. " The
beauty of Do Good Foods is that
it has immediate economic and
environmental impact by driving
us toward a more sustainable food
system for all. "
Do Good Foods, backed by a
$169M investment asset manager
Nuveen, is the first scalable solution
to eliminating the 48 billion
pounds of food waste generated
by grocery stores each year. This
climate forward food company aims
to have a significant environmental,
agricultural and economic impact
by integrating into consumers' daily
lives at scale.
Do Good Foods has teamed up
with Philadelphia native, chef and
founder of Carroll Couture Cuisine
and Spice Finch, Jennifer Carroll to
provide a climate-friendly recipe.
" Good food should be eaten, not
wasted, " says Jennifer Carroll. " As a
chef, restauranter and someone who
just wants to do better for the environment,
it is so exciting to partner
with a brand that is on a mission to
help everyone create smarter meals
that make a real impact. "
33
DO GOOD FOODS

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