bake special report may 2022 - 28

Grocery
INNOVATION
BY JOHN UNREIN
Supermarkets are responding to emerging
consumer habits with true innovations. Houstonbased
Phoenicia Specialty Foods' downtown
Houston store offers a prime example: a
28,000-square-foot, state-of-the-art market
that opened its doors in November 2011 at the
One Park Place luxury high-rise, across from
Discovery Green Park. The market became
downtown Houston's first grocery store in more
than 40 years.
Urban residents and workers now have a
one-stop Yummy! shop stocked with all of the
market's signature food favorites. These include a
sandwich station, salad bar, olive bar, espresso bar
and a bakery with desserts and breads, prepared
daily by European and Mediterranean chefs. The
market also features a fresh pizza corner.
" The instore experience is always our focus, "
says Ann-Marie Tcholkian, one of the owners
of the family-owned business. " From there,
everything evolves. "
Pita bread production
The pita belt at Phoenicia Specialty Foods in
west Houston produces 4,000 to 4,500 loaves
per hour, running approximately 10 hours per
day. This equates to roughly 50,000 loaves of
pita on a daily basis.
The Houston grocer produces 16 million pita
loaves a year.
The process includes mixing the ingredients
in an industrial blender, then transferring the
dough into the pita machine where the dough is
cut automatically into dough pucks. The dough
pucks go through a 20-foot conveyor in the
back of the house for flattening (3.5 minutes)
and proofing (4.5 minutes).
28
Bake Magazine Digital Special Report 2 | Volume 3 | bakemag.com
PHOENICIA SPECIALTY FOODS
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bake special report may 2022

Table of Contents for the Digital Edition of bake special report may 2022

bake special report may 2022 - Intro
bake special report may 2022 - 1
bake special report may 2022 - 2
bake special report may 2022 - 3
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