bake special report may 2022 - 12

Shelf-Life
SOLUTIONS
BY JOHN UNREIN
Reducing food waste by just 15%
would be enough to feed more than
25 million Americans every year.
Each year, 52.4 million tons of food
is sent to landfill, and an additional
10.1 million tons of remains unharvested
at farms, totaling roughly 63
million tons of annual waste.
SoFresh is initially pursuing the
fresh baked goods market that
represents nearly $500 billion
in sales worldwide. The largest
segment of the baked goods market
is loaf bread distributed in North
America. The initial target opportunities
in this market segment include
the specialty, artisan, organic,
gluten-free, sprouted grain and
preservative-free bakery suppliers
that sell for a premium at retail.
Fresh loaves are delivered in
frequent cycles to manage spoilage
rates on the retailers' shelves. Six
billion loaves of bread are supplied to
retail in North America, and suppliers
experience 10-12% shelf spoilage.
Bill Belias, chief technical officer,
and Toby Thomas, chief executive
officer, started SoFresh in 2018.
Both have widespread experience
including years at Mobile Chemical,
which developed the first bread
packaging product. Then it was a
matter of print the film and make
the bags. Now there is much more
involved, with environmental and
functionality factors paramount.
" We are reinventing the bread
bag. We created a bread bag that
stops the mold from growing, "
Belias explains.
Bakery needs
According to SoFresh Inc., which
committed to ending food
spoilage, they need better
bread (preservative free,
clean label, lasting freshness),
lower cost (less
spoilage, fewer returns,
fewer deliveries), and
increased sales (more
12
We are
reinventing the
bread bag. We
created a bread
bag that stops
the mold from
growing. "
Bill Belias, chief technical officer,
SoFresh
baking with less waste, new betterfor-you
products, and territory
expansion and distribution).
" We can develop new products
that we would have never thought
about before, " says Doug Michael
of Columbia County Bread, an early
adopter of SoFresh packaging.
Reinventing the bag
The tech nology uses an
FDA-approved food ingredient.
They discovered this key ingredient
in vapor form. " It is a very good
antimicrobial product. "
Bags offer the following benefits:
* Naturally extended shelf life
Bake Magazine Digital Special Report 2 | Volume 3 | bakemag.com
GENERAL MILLS FOODSERVICE
http://www.bakemag.com

bake special report may 2022

Table of Contents for the Digital Edition of bake special report may 2022

bake special report may 2022 - Intro
bake special report may 2022 - 1
bake special report may 2022 - 2
bake special report may 2022 - 3
bake special report may 2022 - 4
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