bake Special Report - May 2022 - 10

20% of the overall U.S. consumer
packaged goods ( " CPG " ) market,
or up to US$400 billion annually2,
the shift to sustainable packaging
offers businesses a big opportunity
for growth.
good natured Products Inc. (good
* Works with existing Servo Tyers
and other closure systems
The State of Sustainable
Packaging
Everyone is talking about sustainable
packaging, but what does that
really mean? With $1 in every $5
spent on fast-moving consumer
goods (FMCG) coming from an environmentally
conscious consumer1,
and U.S. sustainable consumer packaged
goods opportunity at up to
natured) is passionately pursuing its
goal of becoming North America's
leading earth-friendly product
company by offering the broadest
assortment of plant-based products
made from rapidly renewable
resources instead of fossil fuels.
They are focused on making it
easy and affordable for business
owners and consumers to shift away
from petroleum to better everyday
products that use more renewable
materials, less fossil fuel, and no
chemicals of concern.
They note that part of the confusion
in the sustainability space is
that with " sustainability " being such
a current term, many are weighing
in on the discussion.
The more people, the more opinions,
definitions, and considerations
emerge. It's easy to get lost in
the hedges, but it's important to
remember that sustainable product
is more than one factor: it's the
whole package.
Remember these four key components
when identifying whether a
product is sustainable:
1. Responsible materials - When
choosing your packaging, focus on
renewable resources and consider
circularity. We recommend using
the principles of Green Chemistry
(do no harm and remove hazardous
chemicals) as your North star.
2. Responsibly made - Check to
see if your supplier makes their
products built with purpose and
lower environmental impact in mind.
It's to everyone's benefit to prioritize
supporting the local economy
with skilled labor and smart product
design to be as efficient as possible.
3. Responsible supply chain- Is
We are excited to announce
the purchase of Cam
Packaging's operation. "
Tom Orkisz, chairman and chief executive officer of Inline Plastics
10
the production of the products safe
and secure? A sustainable product
should be designed to limit food
waste and reduce emissions by travelling
the shortest distance from
production to consumer.
4. Responsible end-of-life
options- Consider the full life cycle
of any product, including what will
happen when it reaches the end
of its useful life. When in doubt,
bring it back to the basics: Reduce.
Re-use. Recycle.
Offering more than 400 products
and services through wholesale,
direct to business, and retail
channels, good natured is focused
on making plant-based products
more readily accessible to people
as a means to create meaningful
environmental and social impact.
They have their finger on the environmentally
friendly pulse, staying
on top of industry trends and regulations,
so you don't have to.
Bake Magazine Digital Special Report 2 | Volume 3 | bakemag.com
http://www.bakemag.com
bake Special Report - May 2022

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