bake Special Report - July 2022 - 4

A NEW MODEL FOR
success
BY JOHN UNREIN
The Greenville, S.C.-based
Wildflower Cupcake + Dessert Bar
was founded by Carolina cupcake
queen Kristin Kay in August 2019.
Kay is transforming the landscape
of local small business and entrepreneurship
at large by focusing her
business strategy on collaboration
over competition.
Like many small business owners,
Kay was forced to face the harsh
reality of potentially having to sell
or close the doors to her 6-month
old bakery amid the worldwide
COVID-19 pandemic. Trusting in her
self-taught talents and experience,
Kay persisted in her pursuit of the
American dream by ramping up
her marketing approach, launching
exploratory recipes, having a
direct line of communication with
her consumers, and donating to
countless charities and those most
affected by COVID.
She also continued efforts from
previous years, including participating
in Fall For Greenville, wherein
she won the highly coveted " Best
4
Dessert " award with her classically
southern and deliciously indulgent
Banana Pudding cupcake.
Like any experienced business
owner, Kay knew she must stay
in her lane, but her lane was not
enough. Thus began the pursuit
of potential partnership. Enter
stage left: Larissa Lyles and Katie
Pruiksma, owners of Whisked. It
was the perfect recipe.
Flash forward to 2022. Kay has
seized the opportunity to expand
her award-winning dessert bar by
offering Whisked specialties like
gourmet macarons and custom
treats. By combining their sweetened
superstar talents, these
premier bakers and female business
owners are rapidly expanding their
customer base, reach, and influence.
" If you'd asked me 10 years ago
if I was going to own a bakery, I
probably would not have thought
that that would happen, " Kay recalls.
" But I had some experience when
I was younger, working in a natural
food setting. It was essentially a
Bake Magazine Digital Special Report 3 | Volume 3 | bakemag.com
I truly believe
this was no
accident that
this came to be
because, you
know, we're very
complementary
of each other. My
weaknesses are
their strengths,
and vice versa. "
Kristin Kay, owner of Wildflower
Cupcake + Dessert Bar
http://www.bakemag.com

bake Special Report - July 2022

Table of Contents for the Digital Edition of bake Special Report - July 2022

bake Special Report - July 2022 - Intro
bake Special Report - July 2022 - 1
bake Special Report - July 2022 - 2
bake Special Report - July 2022 - 3
bake Special Report - July 2022 - 4
bake Special Report - July 2022 - 5
bake Special Report - July 2022 - 6
bake Special Report - July 2022 - 7
bake Special Report - July 2022 - 8
bake Special Report - July 2022 - 9
bake Special Report - July 2022 - 10
bake Special Report - July 2022 - 11
bake Special Report - July 2022 - 12
bake Special Report - July 2022 - 13
bake Special Report - July 2022 - 14
bake Special Report - July 2022 - 15
bake Special Report - July 2022 - 16
bake Special Report - July 2022 - 17
bake Special Report - July 2022 - 18
bake Special Report - July 2022 - 19
bake Special Report - July 2022 - 20
bake Special Report - July 2022 - 21
bake Special Report - July 2022 - 22
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bake Special Report - July 2022 - 25
bake Special Report - July 2022 - 26
bake Special Report - July 2022 - 27
bake Special Report - July 2022 - 28
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bake Special Report - July 2022 - 30
bake Special Report - July 2022 - 31
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bake Special Report - July 2022 - 35
bake Special Report - July 2022 - 36
bake Special Report - July 2022 - 37
bake Special Report - July 2022 - 38
bake Special Report - July 2022 - 39
bake Special Report - July 2022 - 40
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
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http://digital.bakemag.com/sosland/bake/2015_12_01
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