bake Special Report - July 2022 - 38

INSPIRED
by Minions
Abe's Vegan Muffins has
announced an upcoming partnership
with the home entertainment
release of Minions:
The Rise of Gru. In collaboration
with Universal Pictures Home
Entertainment and Illumination
Entertainment, Abe's will launch
a limited edition, Minionsinspired
flavor to help spread
the word about the film.
In the spirit of the mischievous
Minions, Abe's has added
a little extra mayhem to its
muffins with chocolate chips,
creating the ultimate Banana
Chip Mini Muffin flavor. The team
has received many consumer
requests for a banana-flavored
mini-muffin. In fact, soon after
releasing a banana pound cake
back in 2020, the flavor quickly
became their best-selling pound
cake variety.
" Our busiest time of year
is during the back-to-school
seasons when parents are
looking for ways to get their
kids excited about lunchtime, "
says Abe's co-founder Marty
Koffman. " What's better, is that
our 'school-friendly' manufacturing
process ensures that
kids feel included and genuinely
enjoy what they're eating,
despite potential dietary restrictions
and/or food allergies. "
Abe's will offer retail partners
custom in-store signage calling
out the collaboration.
38
WHAT'S IN STORE TRENDS
The International Dairy Deli
Bakery Association (IDDBA)
has released the 2022 edition
of the What's in Store trends
outlook. The annual analysis
features point-of-sale data from
Integrated fresh, powered by
the association' s partnership
with IRIā„¢ and business predictions
from industry experts. The
all-digital access allows users
to find the latest data right at
their fingertips. Enhanced quarterly
reports and features will be
available.
" The way we all go to
market continues to evolve, "
says Heather Prach, IDDBA's
Education Director. " Our What's
in Store resource is designed
to help our member companies
and industry navigate the everchanging
retail food landscape.
Consumer behavior continues
to shift, and we are excited to
provide insight in how to meet
consumer expectations now and
in the future. "
Creative Cake Pops
At IDDBA '22, Creative Cake Pops
showcased its cake pops that are
now shipping to US retailers.
" The feedback we've gotten
is that retailers are excited to
start seeing these on shelves, "
says Cyril Cohen, the company's
president.
In addition to regular flavors
like Chocolate Bliss, Creative
Cakes Pops plans to eventually
introduce seasonal flavors like
Pumpkin Pie and Red Velvet.
Bake Magazine Digital Special Report 3 | Volume 3 | bakemag.com
CONSUMER INSIGHTS
JOHN UNREIN
http://www.bakemag.com

bake Special Report - July 2022

Table of Contents for the Digital Edition of bake Special Report - July 2022

bake Special Report - July 2022 - Intro
bake Special Report - July 2022 - 1
bake Special Report - July 2022 - 2
bake Special Report - July 2022 - 3
bake Special Report - July 2022 - 4
bake Special Report - July 2022 - 5
bake Special Report - July 2022 - 6
bake Special Report - July 2022 - 7
bake Special Report - July 2022 - 8
bake Special Report - July 2022 - 9
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bake Special Report - July 2022 - 36
bake Special Report - July 2022 - 37
bake Special Report - July 2022 - 38
bake Special Report - July 2022 - 39
bake Special Report - July 2022 - 40
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