bake - Special Report - January 2023 - 9

than 15 standard 9-inch artisan
crafted pies will be stocked at the
pop-up including fan favorites such
as pumpkin, chocolate and pecan, as
well as new crowd pleasers such as
grapefruit, double cherry, chocolate
cream pretzel, and pear blueberry.
Local customers can reserve pies
for pickup at Pietisserie.com from
Town & Country Village, suite 109
(beyond Trader Joe's in the second
row of shops, next to Bar Method)
and for those outside of the Bay
Area, Pietisserie is available nationwide
via ShopLocale.com.
Boichik Bagels, known for bringing
New York-style style bagels with
thick, crunchy crusts to the West
Coast in 2019, debuted its Palo
Alto storefront (suite 115 next to
CVS) with a soft opening in early
November, selling thousands of
bagels by mid-day. Boichik Bagels
will offer customers a special new
Mexican Spiced Chocolate Cream
Cheese.
Manresa, the bakery spinoff of the
Michelin-starred Manresa restaurant
founded by 2020 James Beard
finalist Avery Ruzicka, will add to
the mix Triple Chocolate & Candied
Orange Panettone, an 8-in BretonStyle
Kouign Amann, Babka and
Challah loaves from suite 138 (facing
Embarcadero). Additionally, it will
accept pre-orders to be picked up
12/23 from 8 a.m. to 2:45 p.m.
Founded in Oakland, Calif, in 2010,
Pietisserie is a purveyor of artisan
crafted pies that are playful, modern,
and elegant. The company took form
after founder Jaynelle St. Jean gave
away slices from a " country window "
staged at her mother's San Francisco
home. At the time, she knew how
to make just three pies. Then she
uncovered a newfound calling: to
share a future memory of pie. St.
Jean has developed a menu to satisfy
her undying curiosity and craving
for pie, merging taste with design.
Changing consumer habits
Elizabeth Hassett, director of digital
product experience, points out
that Dawn is enhancing service
on a wide range of fronts. Dawn's
online ordering platform has undergone
several updates to create an
easier and more seamless customer
experience.
" Our goal is always to make our
customers' jobs easier. We want all
customers to know the vast number
of tools available in their arsenal
through Dawn, " Hassett says. " We
often provide social media toolkits
for our customers, saving them time
and helping to drive sales and brand
awareness.
" At Dawn, we are constantly innovating,
thinking one step ahead of
what's next for the industry, and
always staying in lockstep with our
customers. Our goal is to be their
dedicated partner. As new resources
and online tools - like Tik Tok - grow
in the industry, Dawn will continue to
guide our customers through these
updates and help inspire bakery
success. " Some experts suggest that
as many as 50% of customers will
be using online purchasing within
a few years - and Hassett said she
believes the trend is definitely on
an upswing. " I believe the use of
online purchasing will only increase, "
she said. " Online ordering provides
ease, convenience and speed for
customers who are busy running
their businesses. "
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
9
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