bake - Special Report - January 2023 - 6

The movement to buy local and
support independent establishments
carries over into the bakery
marketplace, she adds. Many independent
bakeries focus on developing
quality goods, and butterbottoms
helps introduce these local
bakers to a wider audience.
media platforms your customers are
using. Create marketing campaigns
with targeted messages that appeal
to your customers.
" Work with an ecommerce
platform like butterbottoms that
partners with bakers to market
their goods and helps them ship
directly to consumers (butterbottoms
offers this service at no charge
to a bakery), " she says.
" Bakeries can market and sell their
products through various websites,
which can make tracking orders
complicated. There are various
online shipping tools designed to
help bakers streamline and automate
their fulfillment processes. "
Data analytics tools are powerful
and can provide useful insights into
consumer behavior. Data analytics
can tell you detailed buying patterns
of your customers so you can better
meet ever-changing consumer
demands.
" One of the prevailing trends
in the bakery marketplace is the
demand for shipping and home
delivery options, which can present
some challenges to a bakery, "
Ptacek says. " There are resources
available online to help manage
the complexities associated with
online ordering and shipping. At
butterbottoms, we provide guidance
and resources to help bakers
ship and deliver their products to
their customers effectively. "
Special events
Special events and holidays prove
to be particularly beneficial opportunities
to reach out to customers
online.
For Thanksgiving 2022, the iconic
dessert brand Milk Bar promoted
DoorDash Nationwide Shipping to
ship their rule-breaking desserts
on DoorDash. They encouraged
customers to sit back while the
treats ship directly to their door.
Consumers navigate to DoorDash
on their mobile device or desktop
and search for " Milk Bar. " Then they
choose cookies from the store page
and proceed with checkout. Upon
checkout, they have the option to
send Milk Bar treats as a gift to a
friend or loved one.
Milk Bar will prepare, package
and ship the sweets. Customers
receive an email confirming their
order once it's been shipped (along
with tracking details) and another
once it's delivered. Tracking is also
available via the " Orders " tab of
their DoorDash account.
Sweet deals
Buddy Valastro and Carlo's Bakery
are helping customers provide
exquisite desserts for their holiday
gatherings courtesy of a special
promotion.
6
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
MILK BAR/CARLO'S BAKERY/KING ARTHUR BAKING
http://www.bakemag.com

bake - Special Report - January 2023

Table of Contents for the Digital Edition of bake - Special Report - January 2023

bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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