bake - Special Report - January 2023 - 5
happy experience. The pandemic
has taught us all about patience
and fortitude. Take these lessons
learned combined with her passion
for baking, restaurants, a general
love for food and the experience to
match, butterbottoms sets its eyes
on a big and bright future ahead.
Here are some of her significant
ideas for growth online.
" Some quick tips to improve sales
on your website would be to include
quality photos of your products,
have a clean website design, have a
user-friendly interface, and incorporate
a simple checkout and shipping
process, " she says.
As for digital marketing strategies,
research and understand which social
and four-days notice), and holiday
pre-order pick-ups through Tock.
Mitchie Curran of Mitchies
Munchies, a cake and sugar arts
specialist in Las Vegas, emphasized
that consumers shopping online -
a growing segment for the bakery
business - have a short attention
span. So, it's important that retail
bakers make their messaging count.
" We have 3-7 seconds to capture a
user's attention online, " Curran said.
Online platform
Butterbottoms is an online platform
that offers bakeries a chance
to sell products throughout the
country - similar to Goldbelly, just
bakery specific. Jenna Ptacek, the
woman who launched the website,
expresses great optimism about
the future.
She has gathered some of the
strongest and most influential
minds in the restaurant and baking
world and plans to persistently and
aggressively grow butterbottoms.
Her professional knowledge of
information technology and vast
network acquired throughout the
years is the first step in a long
journey of bringing butterbottoms
to customers' front door.
Her educational background is in
business and engineering, having
attended both Harvard and Arizona
State University. Aspiring butterbottoms
came about as a love of
baking and testing new recipes
and items. Jenna always dreamed
of owning her own business and
during the pandemic, she decided
to start implementing all the pieces
to make butterbottoms happen on
a grand level.
Her goal is to continually bring
fresh baked goods to your home
which leads to an overall healthy and
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
Include quality
photos of your
products, have
a clean website
design, have a
user-friendly
interface, and
incorporate a
simple checkout
and shipping
process. "
Jenna Ptacek, founder of butterbottoms
5
©DAVILES-STOCK.ADOBE.COM
http://www.bakemag.com
bake - Special Report - January 2023
Table of Contents for the Digital Edition of bake - Special Report - January 2023
bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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