bake - Special Report - January 2023 - 4
HOW TO ACCELERATE
DIGITAL SALES
BY JOHN UNREIN
Retail bakeries are reaching out
to their communities in new and
different manners, and in more
cases than one these efforts involve
a digital or online component.
Online sales picked up more
steam during the pandemic, and
it's not slowing down anytime soon.
More than 40% of retail bakers
expect retail, wholesale and catering
sales to be up by end of 2022,
with over half expecting increased
online sales, according to Cypress
Research in an industry study with
Sosland Publishing. Two-thirds of
retail bakers' 2022 gross sales are
through retail with one-third of
sales generated through wholesale,
catering, and online.
For Manresa Bread, owner Avery
Ruzicka has dealt with the challenge
of a fast-rising operation
that quickly earned a reputation
throughout northern California and
beyond for excellence. Manresa
Bread recently launched a new
retail space with the opening of a
Westside bakery at 330 Ingalls St.
At 300 square feet, the petit
bakery features laminated pastries,
signature breads, and grab-and-go
items. The Santa Cruz location is
open daily from 8 a.m. to 3 p.m., or
until sold out.
" We are nestled in the community,
and people are just excited for their
favorites, " Ruzicka said. " We're not
molecular gastronomy. We feature
something that really tickles the
tongue. It is a very exciting time for
us. Our team is really strong. "
The new outpost accepts
walk-ups, same-day pick-up orders
via Toast, daily menu pre-orders
(with a $40 minimum purchase
4
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
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bake - Special Report - January 2023
Table of Contents for the Digital Edition of bake - Special Report - January 2023
bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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https://digital.bakemag.com/sosland/bake/bake-redbook-2023
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https://digital.bakemag.com/sosland/bake/bake-january-february-2022
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