bake - Special Report - January 2023 - 28

key trends:
SPOTLIGHT ON
HISPANIC BAKERY
BY JOHN UNREIN
Hispanics will grow to become
almost 22% of our nation's population
over the next 5 years, with
a projected population over 66.5
million in 2023 and consumer
buying power exceeding $2 trillion.
In light of this, Hispanics have
become a critical growth driver of
the U.S. economy, making this
segment a viable engine for
post-pandemic growth.
There are two basic truths to
doing business in today's economy.
Both will translate to great success.
The products you make are
traditional to the heritage of your
business.
But the way you promote your
products is nontraditional - in the
manner of how you communicate
with your customers, young and old.
The bakery industry has reached
a crossroads, accelerated by the
events of the past two years, in
which consumers no longer shop
and buy food the way they did
before.
Carlos Rascon of El Rancho
Gilbert in the Phoenix suburb of
Mesa understands the valuable role
of marketing to the success of his
family's business, which recently
celebrated its 28th anniversary.
Social media, in particular, has
Social media
has had a big
influence on
our taco shop. It
is necessary. "
Carlos Rascon of El Rancho Gilbert
permanently altered the way a lot
of retailers do business.
" Now, we have to have something
that people can take a picture of,
and you have to be able to say
something special about it, " Rascon
says.
The bakery owner has witnessed
more dramatic influences by social
media on the popularity of their taco
shop business. They pay a social
media expert to manage that business,
and the taco shop features a
large mural.
" Social media has had a big influence
on our taco shop. It is necessary, "
says Rascon, noting their
bakery is about ready to ramp up
social media efforts. " I'm seeing
ways we can incorporate it in the
bakery, while at the same time I
have to focus on keeping my family's
28
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
JOHN UNREIN

http://www.bakemag.com

bake - Special Report - January 2023

Table of Contents for the Digital Edition of bake - Special Report - January 2023

bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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