bake - Special Report - January 2023 - 22

bread and baked goods.
Now operating worldwide, REKKI
turned its focus to Cybake as many
of the baked goods suppliers who
signed up to the service in the past
few years use Cybake bakery software
to manage their bakeries.
York, UK headquartered Cybake
is used by retail and wholesale
bakeries throughout the UK, Ireland,
the USA, and Australia to manage
their businesses.
REKKI Product Manager Jamie
Munro says: " The integration itself
saves an enormous amount of time
and money. The time is the obvious
bit. It is the time it takes to process
an order, so there's that calculation.
Then there is also the time it
takes, and the money it takes, to
recover from human errors when
processing those orders. They are
more common than the errors you
have when you have an integration.
" When you start to look at the
numbers, this might save you one
pound/dollar an order in costs,
but the costs of mistakes made on
order processing - second deliveries,
having to credit a customer
when something has been delivered
22
wrong, when it is your mistake - far
outweigh the order process cost.
That's the hidden benefit of it. "
Munro also emphasizes the benefits
for the bakery, as well as the
REKKI end-user.
" The best thing for the supplier is
to be able to digitize that process.
That's extremely useful. "
He also explains that suppliers
can be resistant to automating the
ordering process via integration as
it may appear to threaten jobs in
their teams.
" But what you are doing is making
those teams more efficient and
giving them time to do more of the
things they can be good at for the
business, " he says.
" For example, if they are not order
processing, they can answer questions
from customers faster, upsell
more, that kind of thing. So, you
get this direct benefit back into the
business by allowing people to be
more efficient over the work they
have to do. "
Jane Tyler, founder and managing
director of Cybake, says: " REKKI
is an excellent app and the way
the team behind it have built up
its coverage across the world is
impressive. What I really like about
it is the way that it solves real-world
issues in our sector so neatly. We
were very happy to collaborate on
this project. "
Watford, Hertfordshire, UK-based
Seven Seeded Artisan Bakery,
which supplies quality bread and
pastries to restaurants, coffee
shops and selected independent
stores across London, is both a
REKKI and Cybake user.
Seven Seeded Artisan Bakery's
managing director, David Dwek, says
that the integration helps his bakery
to keep its business organized and
its processes straightforward.
" It's good software and it helps
us receive information in the way
we want to receive it, rather than
it scribbled with a pen or in a
WhatsApp message or a phone call. "
Business development
Cybake has appointed professional
baker Luke Karl as its USA business
development representative.
Luke, whose grandfather owned a
prominent bakery in their hometown
of Kansas City, Mo., has been in the
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bake - Special Report - January 2023

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