CONTENTS online sales special report 1 volume 4 ACCELERATE ONLINE SALES 04 Retail bakeries are reaching out to their communities in new and different ways involving online features. DIGITAL MARKETING 10 Email remains the king of digital marketing and an important means of communication. SOCIAL MEDIA TACTICS 16 Explain your business and " remember to boast " through social media. SOFTWARE SOLUTIONS 20 How does your POS system in your retail bakery help predict sales? ONLINE PURCHASING 24 Bakeries are benefiting immensely from online purchasing systems. SPOTLIGHT ON HISPANICS 28 Hispanics have become a critical growth driver of the U.S. economy. 10 MERCHANDISING TIPS 32 A new study from Rich Products sheds light on key opportunities. & more 03 34 36 from the editor formulas consumer insights 20 24 16 04 2 Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.comhttp://www.bakemag.com