bake - Special Report - January 2023 - 19

Educational
posts and
posts that
show a more
personal side
of your bakery
have also been
shown to have a
positive impact
on consumer
behavior. "
Jenna Ptacek chief executive officer
and founder of butterbottoms
content with an occasional sales
pitch. Relationship building can feel
tedious but it does pay off in the
long run.
It's not just sell, sell, sell. It's about
storytelling. Consumers are no
longer buying products. They are
buying stories and experiences.
Rule No. 3 - Post with purpose
and written content.
Don't post without a description
or story. You need to have a description
for search engine optimization.
Your website works in conjunction
with your social media. Your social
media is going to let people know
that you are an active business.
Test out different content
formats and styles with your audience.
Once you find something
that gets more engagement, keep
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
19
posting that type of content.
Use analytics to develop and
refine your content strategy. Your
website analytics will help you
understand your traffic sources and
your customers' behaviors. Then you
are going to know where to support
that type of activity.
" TikTok is very addictive, " she
adds. " You can post things and
show your process and skill set.
Look around and set how to make
it work for you. Ask people who
are TikTokers to find out how it is
so appealing. "
Keep in mind, she added, #TikTok
Made Me Buy It attracted 7.4 billion
views in 2021. Two-thirds of users
say TikTok inspires them to shop.
" TikTok has cultivated a unique
audience of buyers who participate
in the infinite loop, " Mitchell points
out. " Remember that the TikTok
path to purchase is not linear. It's
about discovery, consideration,
review, and participation.
Best practices
When posting on any social
media platform to promote your
bakery, you want your posts to spark
emotions like joy, happiness, inspiration,
nostalgia, excitement, and all
those other feel-goods that go great
with your tasty treats, Clements
said.
Draw customers in by posting
about discounts or giveaways that
revolve around sharing your post
or following your bakery's various
social accounts. This engages your
audience and has a call to action.
JOHN UNREIN
http://www.bakemag.com

bake - Special Report - January 2023

Table of Contents for the Digital Edition of bake - Special Report - January 2023

bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
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https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
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https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
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https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
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