bake - Special Report - January 2023 - 18

you'll find people interacting with
your bakeries' brand in new and
surprising ways.
A few basics to get started in the
social space include:
Fill out your profiles and clearly
pro tip:
Schedule Your Posts
Approach your social media the same way you approach your
goods, Clements advises. They should be high quality, thoughtful,
and fresh every day. To accomplish this, set aside time to schedule
out all your posts for the week, so you don't have to stop in the
middle of a rush to post.
Great branding is always accompanied by a well-thought-out
plan. While it's encouraged to follow your creativity and post in
the moment when it feels right, you don't want a bunch of rushed
posts to define your bakery. Some platforms offer scheduling
features, and you can even utilize free platforms, like Hootsuite
and Buffer, that will post automatically to social media according
to the schedule you set. Remember: post regularly and with
purpose on all social platforms. Planning ahead allows you to
create a strategy around your social media presence and saves
you time in the long run.
Posting stunning pictures of your creations to your bakery's
social media pages can make mouths water, but you can use
social media to do so much more. Social media is great for
increasing your brand awareness and spreading information
that will get people in your doors.
Announce new products with a short but detailed description.
Entice your audience, but make them want more. This will make
them want to visit your bakery to see for themselves or engage
with your post to learn more. The various platforms can be helpful
in attracting new customers, engaging current ones, and developing
relationships with people that will promote your brand.
18
display your bakery's contact information
and anything else you feel
is important to your brand.
Stay consistent across all your
social media platforms. It's a good
idea to have the same profile picture
and handle (if possible). This ensures
your customers can easily find you
from platform to platform.
Engage. Your customers are
looking for you to interact with
them on social media and show that
there is, in fact, a person behind your
posts. Make sure you are " liking "
comments and responding to
anyone reaching out.
Cross promote. If you're on
multiple social platforms, remind
your followers that you have other
social media accounts! Invite them
to follow those, too.
A platform to grow your base
Cydni Mitchell of Sweet Fest in
Atlanta explains that social media is
not just about selling. It's a common
platform to help grow your loyal
base of customers.
Remember that every social
media platform has its own audience,
she says. Users use each app
for different types of content. You
want to nurture a relationship with
them to build a following.
Rule No. 1 - Be social. Respond
to comments. The key to success
is relationship building.
Rule No. 2 - Provide quality
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
©RAWPIXE-STOCK.ADOBE.COM
http://www.bakemag.com
bake - Special Report - January 2023

Table of Contents for the Digital Edition of bake - Special Report - January 2023
