bake - Special Report - January 2023 - 17

our customers, saving them time
and helping to drive sales and brand
awareness, " Hassett says.
Simply put, Hassett explains, if
you are not winning on social media,
you are not winning.
" We know customers are increasingly
turning to social media for
inspiration, tips, research, and other
creative ideas. On the flip side,
as more customers are on social
media, they are also very busy and
have a business to run, so attention
spans are shorter. Because of this,
the content they view needs to
be brief, enticing and memorable, "
she says.
Important guidelines
Mitchie Curran, a social media expert
who runs Mitchies Munchies in Las
Vegas, points out that online, " we
have 3 to 7 seconds to capture any
user's attention. "
You have 150 characters to
describe yourself, she advises, so
keep your handles consistent so
they are easy to find. Use the same
profile photos across all platforms.
Landscape photos are ideal, and
don't forget to explain what it is.
Explain your business needs,
Curran says, how to contact you,
and " remember to boast! It's like
being a girl scout with all these
patches you wear. You earned it! "
Instagram is trying to keep up
with TikTok. Don't do full tutorials
on your videos. Just do bite-size
bits (teasers, so people come back
for more).
Stop posting selfies every day.
You're not selling you! You want
to relate content to your business.
Follow relevant hashtags to your
type of business.
Start by creating 30 relevant
hashtags to your niche:
* 10 brand specific, location,
niche
* 5 high competition hashtags
over 500K
* 5 medium size - less than 500K
* 5 low size - 50K or less
* 5 unique to your post
" Remember that social media is a
two-way street, " Curran says.
Follow the 5-3-2 rule every day:
Like 5 posts. Comment on 3 posts
(and give value to the conversation).
Share 2 posts.
Make it valuable and it's going
to work for you, she urges. Keep
posting times the same for at least
30 days before changing it up. Have
a snapshot view of activity to understand
peak times. Keep your conversations
positive.
" Twitter is where all the angry
people hang out. It is ideal for
breaking news, events, and food
truck locations, " Curran emphasizes.
" Where else to reach your audience?
Google, Yelp and YouTube. "
The right know-how
Mike Clements, owner of BakeSmart,
explains that posting stunning
pictures of your creations to your
bakery's social pages can pique curiosity
and make mouths water - but
you can get even more out of social
media with the right know-how.
The goal is to appeal to your
target audience in ways that make
them want to visit or promote your
bakery, he advises. When you're able
to post regularly and authentically,
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
17
JOHN UNREIN
http://www.bakemag.com

bake - Special Report - January 2023

Table of Contents for the Digital Edition of bake - Special Report - January 2023

bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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