bake - Special Report - January 2023 - 16

TACTICS
BY JOHN UNREIN
Jenna Ptacek, chief executive officer
and founder of butterbottoms, an
online ordering business designed
to help bakeries and local restaurants
grow, points out that social
media can be an effective way to
connect with your customers and
create awareness for your brand.
" Our recommendation is to keep
social media posts short and simple
- we have found this to be most
effective, " Ptacek says. " Educational
posts and posts that show a more
personal side of your bakery have
also been shown to have a positive
impact on consumer behavior.
Engage in a meaningful way with
groups on social media platforms. "
Elizabeth Hassett, director of
digital product experience for Dawn
Food Products, explains Dawn's
strategies regarding social media.
" We know our customers are
busier than ever, so we ensure
16
all social media content provides
consistent advice bakeries can
use to bolster their business, " she
explains. " We share several new
recipes each month, offer articles
with advice to combat relevant
business challenges and provide
downloadable marketing materials
for our customers. "
To implement these strategies,
Dawn uses Instagram and Facebook
to share more tactical updates and
content - including new recipes and
inspiration, Hassett says.
" In contrast, we use LinkedIn to
share more corporate updates such
as new executive hires or updates
to the business. "
Dawn's goal is always to make
customers' jobs easier. " We want
all customers to know the vast
number of tools available in their
arsenal through Dawn. We often
provide social media toolkits for
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
We know
customers are
increasingly
turning to
social media
for inspiration,
tips, research,
and other
creative ideas. "
Elizabeth Hassett, director of
digital product experience for
Dawn Food Products
©REDPIXEL-STOCK.ADOBE.COM
http://www.bakemag.com

bake - Special Report - January 2023

Table of Contents for the Digital Edition of bake - Special Report - January 2023

bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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