bake - September/October 2024 - PAN15

importante que el precio y la
conveniencia.
El objetivo del estudio fue
comprender mejor el proceso de
decisiones de los consumidores y cómo
los restaurantes pueden satisfacer mejor
sus necesidades, más allá de los aspectos
básicos del costo y la conveniencia.
FAMILIARIDAD CON LA MARCA
La familiaridad con la marca también
motiva a los consumidores a probar algo
nuevo o diferente. El veintiséis % de los
adultos estadounidenses encuestados por
Mintel, la firma de inteligencia en marketing,
dijeron que es más probable que prueben
un sabor desconocido de una marca que
conocen - un porcentaje que sube al 32%
de las personas de 18 a 34 años y al 31% de
las personas de 35 a 44 años. Los hombres
también son más propensos (30%) a probar
un sabor nuevo de una marca conocida que
las mujeres (23%), según Mintel.
" Los consumidores están interesados en
cosas nuevas, pero todavía existe el riesgo
asociado con probar algo completamente
nuevo, especialmente en los últimos años,
cuando hemos tenido que lidiar con
precios de alimentos más altos, " dijo Jenny
Zegler, directora de Mintel Food & Drink.
" Entonces, si eres un consumidor aventurero
y quieres probar cosas nuevas, hay menos
riesgo al probar un producto de una marca
conocida o un sabor que reconoces, porque
no estás dando un paso demasiado lejos
de tu zona de confort. Y creo que sientes
que podrías obtener un mejor retorno de la
inversión, o que a la familia le podría gustar
un poco más porque ya les gusta una de esas
marcas o formatos. "
El presidente del IDDBA, David Haaf,
describe una amplia gama de tendencias
influyentes que incluyen preferencias
generacionales.
" Los miembros de la Generación Z no
sólo esperan cambios; los exigen, " dice
Haaf. " Y quieren un espíritu de equipo -
donde todos tengan voz y voto. "
Nos guste o no, los avances tecnológicos
de la IA (Inteligencia Artificial) - como la
impresión 3D en los pasteles personalizados
- llegaron para quedarse.
Por esta razón, " se debe prestar más
tiempo y atención a los miembros de la
Generación Z donde se encuentran hoy
y mañana. "
OCTUBRE 2024 | PANADERÍA
15

bake - September/October 2024

Table of Contents for the Digital Edition of bake - September/October 2024

bake - September/October 2024 - Intro
bake - September/October 2024 - 1
bake - September/October 2024 - 2
bake - September/October 2024 - 3
bake - September/October 2024 - 4
bake - September/October 2024 - 5
bake - September/October 2024 - 6
bake - September/October 2024 - 7
bake - September/October 2024 - 8
bake - September/October 2024 - 9
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bake - September/October 2024 - 12
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bake - September/October 2024 - 37
bake - September/October 2024 - 38
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bake - September/October 2024 - 49
bake - September/October 2024 - 50
bake - September/October 2024 - 51
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bake - September/October 2024 - 53
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bake - September/October 2024 - BLANK1
bake - September/October 2024 - BLANK2
bake - September/October 2024 - PAN1
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bake - September/October 2024 - PAN3
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bake - September/October 2024 - PAN5
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bake - September/October 2024 - PAN15
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bake - September/October 2024 - PAN31
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bake - September/October 2024 - PAN33
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bake - September/October 2024 - PAN35
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bake - September/October 2024 - PAN37
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bake - September/October 2024 - PAN39
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bake - September/October 2024 - PAN52
https://digital.bakemag.com/sosland/bake/bake-september-october-2024
https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
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https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
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https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
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https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
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https://www.nxtbook.com/sosland/bake/2012_11_01
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https://www.nxtbook.com/sosland/bake/2012_03_01
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