bake - September/October 2024 - 51

SMASH CAKES
In product trends, traditional smash cakes are officially flying the
coop. In celebration of National Chicken Month in September,
Pilgrim's®, one of America's largest poultry producers, is bringing
a savory twist to the popular first birthday tradition with the launch
of Pilgrim's Ultimate Nuggets Smash Cake Kit. This limited-edition
kit is here to knock the boredom out of traditional smash cakes,
helping parents celebrate their little " nugget's " big day.
More than ever, parents want to make their little " nugget's " first
birthday a smash, and what better way to celebrate the milestone
than by giving them their first nibble of chicken nuggets, one of the
top solid foods kiddos love. Complete with Pilgrim's crunchy and
juicy Ultimate Nuggets, creamy Idahoan® mashed potatoes to be
used as " frosting, " a fun birthday candle and festive accessories and
décor, the Pilgrim's Ultimate Nuggets Smash Cake Kit is perfect for
celebrating your little one's first birthday or to delight the nugget
lover in your life at any age. The kit includes step-by-step assembly
instructions to make set up a breeze so party guests can get straight
to feasting.
" Pilgrim's is shaking up the smash cake celebration just like we
did the chicken nugget game, so only the unexpected will do, " said
Chelsea Parker, senior director of brand marketing at Pilgrim's US.
" The Ultimate Nuggets Smash Cake Kit lets parents create a memorable
and delicious moment worthy of the ultimate celebration. "
Pilgrim's released their new line-up of nuggets this past June,
bringing the excitement of quick service restaurant chicken to the
grocery store. Pilgrim's Ultimate Nuggets are reimagined to be the
best tasting nugget in the frozen chicken aisle.
Pilgrim's is releasing 100 Ultimate Nuggets Smash Cake Kits that
will be available for purchase for $7.99, the same price as a bag of
Pilgrim's nuggets.
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FALL CAKES
CEO, SANDY'SDONUTS
JEFF OSTLUND
2024
51
PILGRIM'S

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bake - September/October 2024

Table of Contents for the Digital Edition of bake - September/October 2024

bake - September/October 2024 - Intro
bake - September/October 2024 - 1
bake - September/October 2024 - 2
bake - September/October 2024 - 3
bake - September/October 2024 - 4
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