bake - September/October 2024 - 30
let's get this show
on the road!
The RBA and Dawn Foods teamed up to provide
a unique educational opportunity for bakers.
Chef Melissa
Trimmer details
what goes on
behind-the-scenes
at Dawn.
BY BRIAN AMICK
The Retail Bakers of America (RBA) plays an important
role in helping bakers stay up-to-date on the latest trends
and developments in the industry, ultimately helping
them thrive in a competitive marketplace. By providing
support, resources and networking opportunities, it gives
them the tools they need to run successful businesses.
To that end, the RBA recently teamed up with Dawn
Foods for a summer RBA Roadshow, which took
place July 22-23 in Jackson and Ann Arbor, Mich. The
purpose of this event, which was attended by bakery
leaders from across the country, was two full days of
networking, product demos and business panels at
Dawn's Innovation Studio in Jackson, in addition to
bakery tours of a variety of successful businesses in
the thriving Ann Arbor baking community.
" When it's relative to the industry and helping other
bakers, that's what we want to do, " says Carrie JonesBarber,
chief executive officer of Dawn Foods. " We want
to be in those positions to provide education, sharing
and conversation. It's all about helping our customers.
They are so good at what they do, so how can we help
them to be more successful? "
On the first day of the Roadshow, held at Dawn's
Innovation Studio, attendees got a chance to see what
goes into the global bakery ingredient leader's cuttingedge
product development. Chef Melissa Trimmer, corporate
executive pastry chef for Dawn, showed the ins and
outs of the facility designed to function in stages - from
concept to development to scale-up.
Additionally, expert panels from the team at BakeSmart
and Amy Emberling of Zingerman's Bakehouse provided
ways to create success in e-commerce and staff
management.
E-commerce strategies
While most bakeries are still brick-and-mortar operations,
customers are increasingly moving online and will
continue to do so for the foreseeable future. BakeSmart
is a bakery management platform that streamlines operations,
reduces cost, improves workflow and runs production
processes. The BakeSmart team was on hand at the
RBA Roadshow to discuss the importance of building
e-commerce for bakeries.
" Convenience-enhancing options such as web or appbased
ordering are no longer just an option - they're a
must-have, " they said.
One of the major benefits of having an accessible and
easy-to-use e-commerce platform is that you'll never
miss a sale, even when your brick-and-mortar store is
closed. Additional benefits include enticing customers
to purchase more items per transaction than in-person,
30 < SEP-OCT 2024 | bakemag.com
DAWN FOODS
http://www.bakemag.com
bake - September/October 2024
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