bake - September/October 2024 - 19

that appeal to these adventurous consumers.
Innovating Through Inflation: With inflation still a major
concern, manufacturers are innovating to help consumers
stretch their dollars, such as through packaging that reduces
food waste and affordable, restaurant-quality deli options
for at-home dining.
Circana™, a leading advisor on the complexity of consumer
behavior, recently released a new report providing a complete
view of food and beverage consumption trends, both at
home and away from home. The 39th annual report, " Eating
Patterns in America, " highlights a growing trend toward
at-home dining over the past year, with 86% of eating occasions
sourced from home.
" Relevance and experience are
now as important as quality. "
Jonna Parker, fresh foods team lead at Circana,
While retail volumes show modest growth, foodservice
traffic remains under pressure. However, significant opportunities
remain in both sectors, with American consumers
spending nearly $1.7 trillion annually on food and beverages.
The report offers strategic insights for manufacturers,
retailers, foodservice operators, and distributors aiming to
better engage with their target consumers.
" Despite easing inflation, consumers continue to face the
cumulative impact of several years of rising prices and ongoing
economic challenges, " said David Portalatin, senior vice president
and industry advisor, Food and Foodservice, Circana.
" With dining out costing four times more than eating at home,
many are cutting back on restaurant visits. Meal patterns have
shifted as consumers spend more time at home and adapt to
new daily rhythms. However, convenience and health remain
top priorities, with consumers willing to spend on products
offering added benefits, especially in the beverage space,
where innovation is rising to meet these demands. "
The report highlights several key findings, including:
Home-Centric Dining: In the post-pandemic era, at-home
food and beverage consumption remains a cornerstone of daily
life. Regardless of where meals were sourced, consumers ate
116 more meals at home over the past year than they did prepandemic.
As consumers seek the optimal balance between
value and convenience, low price is not the sole driver of a
compelling value proposition. New mobility patterns, inflationary
pressures, and evolving attitudes around well-being
offer opportunities to craft retail solutions that help consumers
source meals, snacks, and beverages for both in-home and
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