bake - September/October 2024 - 12

PORTO'S plugs in
Working with Tillster, this Southern California
retailer boosts efficiency in a big way.
BY JOHN UNREIN
Handling an ever-increasing supply of innovative fresh
bakery products in a radically shifting environment
requires the sort of critical thinking that is vastly different
from what worked in the past. This is the new reality of
Porto's Bakery & Café, a leading retailer that celebrates
baking memories since 1960.
Family-owned Porto's Bakery is a Southern California
staple that serves more than 2 million guests in their six
locations in the greater Los Angeles region. Their latest
cutting-edge endeavor involves partnering with Tillster,
a leading ordering technology company, to supercharge
their customer ordering experience.
In addition to their retail locations, Porto's Bake
at Home enables customers nationwide to enjoy the
best of Porto's Bakery shipped directly to their doors.
With new Savory and Sweet Sampler Packs, online
shoppers can dive into a delicious assortment of
best-selling flavors.
" Younger generations are doing everything more
digital, more online, " points out Raul Porto Jr., president of
12 < SEP-OCT 2024 | bakemag.com
Porto's Bakery. " We started working with Tillster about a
year ago. Customers love the convenience. Tillster allows
us to take online orders on our own website. It's huge. "
Porto elaborates on how the family business pivoted
successfully from a radical change in the consumer
marketplace during the Covid pandemic.
During Covid, he explains, Porto's Bakery worked
with Uber Eats and DoorDash to handle the exploding
interest in online purchasing of food and pastries. Porto
estimates that third-party now accounts for 8 to 10% of
their food and pastry business.
Now, working with Tillster enables Porto's Bakery to
create a seamless and more efficient system.
" Tillster has the ability to aggregate third-party
orders and feed them smoothly into our platform, "
Porto explains. " You save a ton of labor - front of house.
Now customers just walk in and walk right out the door
with their order. "
Anyone who has visited Porto's Bakery knows the
impressive way the company handles huge lines with
JORDANA SHEARA/PORTO'S
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bake - September/October 2024

Table of Contents for the Digital Edition of bake - September/October 2024

bake - September/October 2024 - Intro
bake - September/October 2024 - 1
bake - September/October 2024 - 2
bake - September/October 2024 - 3
bake - September/October 2024 - 4
bake - September/October 2024 - 5
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https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
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