bake - Redbook 2024 - 18
INSTORE/GROCERS
Statistical analysis
Center Store
Traditional Croissants
Top 10 Suppliers
Traditional Croissants
Private Label
Grupo Bimbo
Starbucks Coffee Co
Intl Delights Llc
Glenn Wayne Whlsl Bakery
Toufayan Bkr Inc
Lets Do Lunch
Bridor Inc
Schwartz Brothers Bakery
Dr Schar Usa Inc
Bar/Finger Snack Cakes
Top 10 Suppliers
Bar/Finger Snack Cakes
Mckee Foods Corp
The J M Smucker Co
Grupo Bimbo
Bon Appetit Danish Inc
Flowers Foods Llc
Mondelez Intl Inc
Starbucks Coffee Co
Horizon Food Grp
Private Label
The Hershey Co
Snack Cupcakes
Top 10 Suppliers
Snack Cupcakes
The J M Smucker Co
Flowers Foods Llc
Private Label
Mckee Foods Corp
Grupo Bimbo
Mondelez Intl Inc
Just Desserts
Katz Gluten Free Bake Shop
El Faro Bkr Inc
Abes Muffins
Dollar Sales % Chg Vs Ya
$153,195,252
$79,390,377
$32,774,111
$12,561,816
$11,552,467
$3,572,536
$3,469,113
$1,621,409
$1,566,132
$1,242,922
$1,200,558
9.9%
18.0%
-3.8%
7.4%
0.4%
67.1%
4.2%
-5.8%
16.6%
12.0%
3.0%
Dollar Share Chg Vs Ya
100.00
51.82
21.39
8.20
7.54
2.33
2.26
1.06
1.02
0.81
0.78
0.00
3.55
-3.06
-0.19
-0.72
0.80
-0.12
-0.18
0.06
0.02
-0.05
44,436,745
19,201,908
11,302,179
3,267,363
5,943,725
1,375,236
691,815
166,298
959,990
166,898
191,511
Unit Sales % Chg Vs Ya
1.2%
5.9%
-7.8%
1.4%
-4.9%
52.3%
2.0%
-20.5%
18.2%
8.5%
1.0%
Price Per Unit % Chg Vs Ya
$3.45
$4.13
$2.90
$3.84
$1.94
$2.60
$5.01
$9.75
$1.63
$7.45
$6.27
8.6%
11.4%
4.3%
5.9%
5.5%
9.8%
2.1%
18.4%
-1.4%
3.2%
2.0%
$1,407,717,640
$533,227,758
$323,065,003
$139,680,715
$99,327,640
$77,548,354
$71,819,001
$70,656,697
$40,163,478
$20,186,051
$11,292,734
Dollar Sales % Chg Vs Ya
2.2%
9.4%
5.3%
-2.7%
6.6%
-1.5%
4.7%
15.8%
-10.0%
-50.5%
-41.4%
Dollar Share Chg Vs Ya
100.00
37.88
22.95
9.92
7.06
5.51
5.10
5.02
2.85
1.43
0.80
0.00
2.49
0.66
-0.51
0.29
-0.21
0.12
0.59
-0.39
-1.53
-0.60
492,373,559
202,350,008
108,222,934
38,916,730
33,458,334
27,945,024
20,382,633
20,193,340
16,908,197
11,560,315
5,316,320
Unit Sales % Chg Vs Ya
-5.1%
-0.9%
2.2%
-5.4%
-2.8%
-2.3%
5.5%
6.2%
-19.9%
-52.6%
-46.5%
Price Per Unit % Chg Vs Ya
$2.86
$2.64
$2.99
$3.59
$2.97
$2.78
$3.52
$3.50
$2.38
$1.75
$2.12
7.7%
10.5%
3.0%
2.8%
9.7%
0.7%
-0.7%
9.0%
12.4%
4.4%
9.5%
$444,070,139
$254,619,797
$78,872,442
$41,665,163
$34,658,836
$30,865,964
$2,023,686
$583,041
$319,456
$293,218
$93,290
Dollar Sales % Chg Vs Ya
-7.7%
-4.8%
-14.5%
-7.3%
-10.9%
0.5%
-54.7%
-0.1%
-62.8%
56.4%
-
Dollar Share Chg Vs Ya
100.00
57.34
17.76
9.38
7.80
6.95
0.46
0.13
0.07
0.07
0.02
0.00
1.74
-1.42
0.04
-0.28
0.57
-0.47
0.01
-0.11
0.03
0.02
154,629,680
91,120,399
28,484,923
11,966,398
13,037,652
9,247,629
338,768
162,890
56,932
179,531
11,938
Sosland Publishing assumes no responsibility or liability for any errors or omissions in the content of this statistical information. The information is provided on an " as is " basis.
Total U.S. - Multi-Outlet, Current 52 Weeks Ended 04/21/24, Source: Circana OmniMarket ™ Integrated Fresh
18 Bakery Redbook 2024
Unit Sales % Chg Vs Ya
-11.4%
-8.7%
-13.8%
-15.7%
-19.5%
-5.1%
-62.1%
-14.0%
-65.3%
44.9%
-
Price Per Unit % Chg Vs Ya
$2.87
$2.79
$2.77
$3.48
$2.66
$3.34
$5.97
$3.58
$5.61
$1.63
$7.81
-0.8%
9.9%
10.7%
6.0%
19.5%
16.3%
7.1%
8.0%
-
4.1%
4.2%
bake - Redbook 2024
Table of Contents for the Digital Edition of bake - Redbook 2024
bake - Redbook 2024 - Intro
bake - Redbook 2024 - 1
bake - Redbook 2024 - 2
bake - Redbook 2024 - 3
bake - Redbook 2024 - 4
bake - Redbook 2024 - 5
bake - Redbook 2024 - 6
bake - Redbook 2024 - 7
bake - Redbook 2024 - 8
bake - Redbook 2024 - 9
bake - Redbook 2024 - 10
bake - Redbook 2024 - 11
bake - Redbook 2024 - 12
bake - Redbook 2024 - 13
bake - Redbook 2024 - 14
bake - Redbook 2024 - 15
bake - Redbook 2024 - 16
bake - Redbook 2024 - 17
bake - Redbook 2024 - 18
bake - Redbook 2024 - 19
bake - Redbook 2024 - 20
bake - Redbook 2024 - 21
bake - Redbook 2024 - 22
bake - Redbook 2024 - 23
bake - Redbook 2024 - 24
bake - Redbook 2024 - 25
bake - Redbook 2024 - 26
bake - Redbook 2024 - 27
bake - Redbook 2024 - 28
bake - Redbook 2024 - 29
bake - Redbook 2024 - 30
bake - Redbook 2024 - 31
bake - Redbook 2024 - 32
bake - Redbook 2024 - 33
bake - Redbook 2024 - 34
bake - Redbook 2024 - 35
bake - Redbook 2024 - 36
bake - Redbook 2024 - 37
bake - Redbook 2024 - 38
bake - Redbook 2024 - 39
bake - Redbook 2024 - 40
bake - Redbook 2024 - 41
bake - Redbook 2024 - 42
bake - Redbook 2024 - 43
bake - Redbook 2024 - 44
bake - Redbook 2024 - 45
bake - Redbook 2024 - 46
bake - Redbook 2024 - 47
bake - Redbook 2024 - 48
bake - Redbook 2024 - 49
bake - Redbook 2024 - 50
bake - Redbook 2024 - 51
bake - Redbook 2024 - 52
bake - Redbook 2024 - 53
bake - Redbook 2024 - 54
bake - Redbook 2024 - 55
bake - Redbook 2024 - 56
bake - Redbook 2024 - 57
bake - Redbook 2024 - 58
bake - Redbook 2024 - 59
bake - Redbook 2024 - 60
bake - Redbook 2024 - 61
bake - Redbook 2024 - 62
bake - Redbook 2024 - 63
bake - Redbook 2024 - 64
bake - Redbook 2024 - 65
bake - Redbook 2024 - 66
bake - Redbook 2024 - 67
bake - Redbook 2024 - 68
bake - Redbook 2024 - 69
bake - Redbook 2024 - 70
bake - Redbook 2024 - 71
bake - Redbook 2024 - 72
bake - Redbook 2024 - 73
bake - Redbook 2024 - 74
bake - Redbook 2024 - 75
bake - Redbook 2024 - 76
bake - Redbook 2024 - 77
bake - Redbook 2024 - 78
bake - Redbook 2024 - 79
bake - Redbook 2024 - 80
bake - Redbook 2024 - 81
bake - Redbook 2024 - 82
bake - Redbook 2024 - 83
bake - Redbook 2024 - 84
bake - Redbook 2024 - 85
bake - Redbook 2024 - 86
bake - Redbook 2024 - 87
bake - Redbook 2024 - 88
bake - Redbook 2024 - 89
bake - Redbook 2024 - 90
bake - Redbook 2024 - 91
bake - Redbook 2024 - 92
bake - Redbook 2024 - 93
bake - Redbook 2024 - 94
bake - Redbook 2024 - 95
bake - Redbook 2024 - 96
bake - Redbook 2024 - 97
bake - Redbook 2024 - 98
bake - Redbook 2024 - 99
bake - Redbook 2024 - 100
bake - Redbook 2024 - 101
bake - Redbook 2024 - 102
bake - Redbook 2024 - 103
bake - Redbook 2024 - 104
bake - Redbook 2024 - 105
bake - Redbook 2024 - 106
bake - Redbook 2024 - 107
bake - Redbook 2024 - 108
bake - Redbook 2024 - 109
bake - Redbook 2024 - 110
bake - Redbook 2024 - 111
bake - Redbook 2024 - 112
bake - Redbook 2024 - 113
bake - Redbook 2024 - 114
bake - Redbook 2024 - 115
bake - Redbook 2024 - 116
bake - Redbook 2024 - 117
bake - Redbook 2024 - 118
bake - Redbook 2024 - 119
bake - Redbook 2024 - 120
bake - Redbook 2024 - 121
bake - Redbook 2024 - 122
bake - Redbook 2024 - 123
bake - Redbook 2024 - 124
bake - Redbook 2024 - 125
bake - Redbook 2024 - 126
bake - Redbook 2024 - 127
bake - Redbook 2024 - 128
bake - Redbook 2024 - 129
bake - Redbook 2024 - 130
bake - Redbook 2024 - 131
bake - Redbook 2024 - 132
bake - Redbook 2024 - 133
bake - Redbook 2024 - 134
bake - Redbook 2024 - 135
bake - Redbook 2024 - 136
bake - Redbook 2024 - 137
bake - Redbook 2024 - 138
bake - Redbook 2024 - 139
bake - Redbook 2024 - 140
bake - Redbook 2024 - 141
bake - Redbook 2024 - 142
bake - Redbook 2024 - 143
bake - Redbook 2024 - 144
bake - Redbook 2024 - 145
bake - Redbook 2024 - 146
bake - Redbook 2024 - 147
bake - Redbook 2024 - 148
bake - Redbook 2024 - 149
bake - Redbook 2024 - 150
bake - Redbook 2024 - 151
bake - Redbook 2024 - 152
bake - Redbook 2024 - 153
bake - Redbook 2024 - 154
bake - Redbook 2024 - 155
bake - Redbook 2024 - 156
bake - Redbook 2024 - 157
bake - Redbook 2024 - 158
bake - Redbook 2024 - 159
bake - Redbook 2024 - 160
bake - Redbook 2024 - 161
bake - Redbook 2024 - 162
bake - Redbook 2024 - 163
bake - Redbook 2024 - 164
bake - Redbook 2024 - 165
bake - Redbook 2024 - 166
bake - Redbook 2024 - 167
bake - Redbook 2024 - 168
bake - Redbook 2024 - 169
bake - Redbook 2024 - 170
bake - Redbook 2024 - 171
bake - Redbook 2024 - 172
bake - Redbook 2024 - 173
bake - Redbook 2024 - 174
bake - Redbook 2024 - 175
bake - Redbook 2024 - 176
bake - Redbook 2024 - 177
bake - Redbook 2024 - 178
bake - Redbook 2024 - 179
bake - Redbook 2024 - 180
bake - Redbook 2024 - 181
bake - Redbook 2024 - 182
bake - Redbook 2024 - 183
bake - Redbook 2024 - 184
bake - Redbook 2024 - 185
bake - Redbook 2024 - 186
bake - Redbook 2024 - 187
bake - Redbook 2024 - 188
bake - Redbook 2024 - 189
bake - Redbook 2024 - 190
bake - Redbook 2024 - 191
bake - Redbook 2024 - 192
bake - Redbook 2024 - 193
bake - Redbook 2024 - 194
bake - Redbook 2024 - 195
bake - Redbook 2024 - 196
bake - Redbook 2024 - 197
bake - Redbook 2024 - 198
bake - Redbook 2024 - 199
bake - Redbook 2024 - 200
bake - Redbook 2024 - 201
bake - Redbook 2024 - 202
bake - Redbook 2024 - 203
bake - Redbook 2024 - 204
bake - Redbook 2024 - 205
bake - Redbook 2024 - 206
bake - Redbook 2024 - 207
bake - Redbook 2024 - 208
bake - Redbook 2024 - 209
bake - Redbook 2024 - 210
bake - Redbook 2024 - 211
bake - Redbook 2024 - 212
bake - Redbook 2024 - 213
bake - Redbook 2024 - 214
bake - Redbook 2024 - 215
bake - Redbook 2024 - 216
bake - Redbook 2024 - 217
bake - Redbook 2024 - 218
bake - Redbook 2024 - 219
bake - Redbook 2024 - 220
bake - Redbook 2024 - 221
bake - Redbook 2024 - 222
bake - Redbook 2024 - 223
bake - Redbook 2024 - 224
bake - Redbook 2024 - 225
bake - Redbook 2024 - 226
bake - Redbook 2024 - 227
bake - Redbook 2024 - 228
bake - Redbook 2024 - 229
bake - Redbook 2024 - 230
bake - Redbook 2024 - 231
bake - Redbook 2024 - 232
bake - Redbook 2024 - 233
bake - Redbook 2024 - 234
bake - Redbook 2024 - 235
bake - Redbook 2024 - 236
bake - Redbook 2024 - 237
bake - Redbook 2024 - 238
bake - Redbook 2024 - 239
bake - Redbook 2024 - 240
bake - Redbook 2024 - 241
bake - Redbook 2024 - 242
bake - Redbook 2024 - 243
bake - Redbook 2024 - 244
bake - Redbook 2024 - 245
bake - Redbook 2024 - 246
bake - Redbook 2024 - 247
bake - Redbook 2024 - 248
bake - Redbook 2024 - 249
bake - Redbook 2024 - 250
bake - Redbook 2024 - 251
bake - Redbook 2024 - 252
bake - Redbook 2024 - 253
bake - Redbook 2024 - 254
bake - Redbook 2024 - 255
bake - Redbook 2024 - 256
bake - Redbook 2024 - 257
bake - Redbook 2024 - 258
bake - Redbook 2024 - 259
bake - Redbook 2024 - 260
bake - Redbook 2024 - 261
bake - Redbook 2024 - 262
bake - Redbook 2024 - 263
bake - Redbook 2024 - 264
bake - Redbook 2024 - 265
bake - Redbook 2024 - 266
bake - Redbook 2024 - 267
bake - Redbook 2024 - 268
bake - Redbook 2024 - 269
bake - Redbook 2024 - 270
bake - Redbook 2024 - 271
bake - Redbook 2024 - 272
bake - Redbook 2024 - 273
bake - Redbook 2024 - 274
bake - Redbook 2024 - 275
bake - Redbook 2024 - 276
https://digital.bakemag.com/sosland/bake/bake-september-october-2024
https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com