INTRODUCTORY LETTER CONTENTS English version starts on page 32 32 CONTENTS 32 BREAD & BAKING 34 CAKES & DECORATING 36 SOCIAL MEDIA STRATEGIES 38 BAKERY PROFILES 50 FEATURED RECIPES 51 FEATURED PRODUCTS To download this issue of Panadería Magazine or to see other previous issues, please visit www.bakemark.com. S 34 SOCIAL MEDIA STRATEGIES ocial media is bringing about a dramatic change in how modern bakeries interact with their customers and build a strong brand profile. In this issue of BakeMark® 's Panadería, we examine creative strategies and tactics that are being implemented by leading panaderías in the Salt Lake City area, where local consumers are hungry for more. People today want excitement. They crave freshness and authentic flavors, along with a little bit of fun. Promoting your business through social media can do wonders for the success of your bakery by using creative storytelling to your advantage. BakeMark® is committed to innovation and your continued success. We encourage you to contact your local BakeMark® Sales Representative and visit www.bakemark.com to learn more about everything BakeMark® has to offer. Very Best Regards, Your BakeMark® Team 36 4 PANADERÍA | JUNE 20http://www.bakemark.com http://www.bakemark.com https://www.facebook.com/BakeMark-121169454559926/ https://www.instagram.com/bakemark/ https://www.youtube.com/channel/UCDb0GFN_C_3eaBfCvX0WjEQ https://www.linkedin.com/company/bakemarkusa https://twitter.com/bakemark?lang=en