bake - November/December 2024 - 8

practical marketing
flavor, " Hilton said. " The Sparkling Strawberry
Hampton Waffle is totally iconic,
sweet, and so me. I'm excited for everyone
to try it and start their mornings with
a little sparkle. "
Retailers are connecting with celebrities
to elevate their profile and enhance their
brand experience like never before.
Hampton by Hilton, in collaboration
with Paris Hilton's 11:11 Media, is adding a
pop of pink and a dash of sparkle to its
legendary waffle lineup with the Sparkling
Strawberry Hampton Waffle by Paris Hilton.
Guests can enjoy the new waffle during
their stay at more than 2,400 hotels
in the United States and Canada and, for
the first time ever, purchase the waffle
mix with edible glitter online to recreate
Hampton's beloved breakfast experience
at home.
For 40 years, Hampton by Hilton has
set the standard in its category, pioneering
the concept of free hot breakfast and
becoming the first hotel brand to offer
make-your-own Belgian-style waffles.
Now, through its partnership with Paris
Hilton's next-gen media and lifestyle company
11:11 Media, the Sparkling Strawberry
Hampton Waffle by Paris Hilton takes
center stage as the latest addition to the
brand's innovative flavors, joining previous
guest favorites like pumpkin spice,
red velvet, and lemon.
" At Hampton by Hilton, breakfast is
such a key part of what we offer, and our
waffles have become an iconic symbol of
that tradition of providing a friendly and
08 < NOV-DEC 2024 | bakemag.com
reliable stay, " said Shruti Gandhi Buckley,
global brand leader, Hampton by Hilton.
" This collaboration with Paris Hilton
brings a fresh, playful twist to something
that's already so loved. But it's not just
about the waffles; it's about how we successfully
set our guests up to take on
the day. We provide a quality, balanced
breakfast with healthy options and proteins,
along with the warm, friendly service
Hampton is known for. From a great
night's sleep to a hot meal served with
a smile, we make sure guests feel energized,
happy, and ready to take on whatever
comes next. "
Inspired by Paris Hilton's signature style,
this limited-time flavor is the delicious result
of a creative partnership between the
pop culture icon and Hampton by Hilton.
In addition to indulging in the waffles
at Hampton hotels, breakfast lovers can
purchase a Sparkling Strawberry Hampton
Waffle Kit for $29.99 at ShopHampton.com/Waffles
while supplies last. The
kit includes a 33-ounce canister of waffle
mix, a container of edible glitter and Paris
Hilton's personal recipe for elevating
breakfast with iconic fun and flavor and
marks the first time that guests can create
the Hampton Waffle at home.
" I had so much fun partnering with
Hampton by Hilton on this fabulous new
Holiday cheese board
In another example of celebrity promotions,
Cracker Barrel Cheese, the rich
and bold cheese brand, is thrilled to
celebrate its 70th anniversary by partnering
with Southern Charm Bravo star
Craig Conover to create impressive seasonal
charcuterie boards that are sure
to impress this holiday season. The pair
teamed up to create three signature
charcuterie boards that will elevate any
gathering: the Holiday Board, the Impressive
Board, and the Celebration Board.
Cheese lovers can recreate Cracker Barrel
Cheese and Conover's must-have
holiday board at home this season. The
Holiday Board features Vermont sharp
white & gouda cubes, Raincoast Crisps
cranberry nut crackers, dried cranberries,
large green olives, red grapes, pistachios,
pomegranate seeds, Iberico ham, and
rosemary & sage garnish.
First, space ingredients evenly across a
wooden board or serving platter. Then arrange
the cheese across the board, leaving
space for the remaining ingredients.
After the cheese, place the crackers and
ham. Lastly, fill in any remaining gaps with
the fruit and rosemary and sage garnish.
" Cracker Barrel Cheese was founded
out of a passion for creating the highestquality
cheese, and that dedication continues
70 years later, " said Amanda Vaal,
brand director at Cracker Barrel Cheese.
Cracker Barrel Cheese is perfect for
everyday snacking and those special occasions
where impressions matter most
- backed by Lactalis Heritage Dairy with
a history and expertise rooted in leading
quality standards.
HAMPTON BY HILTON
http://www.ton.com/Waffles http://www.bakemag.com
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