bake - November/December 2024 - 43

ucts and ingredients. Because perennials
are planted once and harvested for multiple
years, it empowers consumers to help keep
soil in place and reduce carbon emissions
through their purchasing choices.
By focusing on gradual adoption rather
than requiring a complete overhaul of product
formulations, Perennial Percent™ provides
a practical path for food and beverage manufacturers
to utilize perennial grains. The label indicates a company's
commitment to ecological change toward healthy crops, soil, water,
and air from transitioning to perennial agriculture.
" Perennial Percent™ is a game-changer for the food industry, "
says Tessa Peters, director of crop stewardship at The Land Institute.
" By encouraging companies to use even small amounts of
perennial grains in their popular products, we can significantly
increase the overall market penetration of these tasty and sustainable
emerging crops and drive positive environmental impact
at scale. "
The Land Institute is a nonprofit research organization dedicated
to developing perennial grain crops as a sustainable alternative
to annual agriculture. Through its research and development
efforts, The Land Institute aims to create a more resilient
and ecologically sound food system.
Minnesota-based Sturdiwheat will be the first food company
to include a Perennial Percent™ label in its entire line of baking
mixes. With two Kernza products already on the
market, Honeyed Kernza® Muffin Mix and Kernza®
Cinnamon Pancake Mix, the 80-year-old family-owned
company was excited to incorporate
the perennial grain into their entire
portfolio of baking mixes from pancakes
to popovers.
The Perennial Percent™ label is open
to any food or beverage containing at
least 1% of Kernza perennial grain. Other
perennial grains, like the forthcoming
perennial Baki™ bean, may be considered
for inclusion in the program in the
future.
" We are excited to support the Perennial
Percent™ label and see it gain traction in the market, "
says Missi Blue, Sturdiwheat's co-owner. " We live
and work along the Mississippi River and care deeply about the
river's water quality. Using deep-rooted perennial Kernza grain
not only makes delicious products but also builds a market for
regenerative ingredients, giving farmers an economic incentive
to plant more acres of perennial crops. "
Soufflé pancakes
Fluffy Fluffy, the all-day brunch and breakfast café famed for
its award-winning soufflé pancakes, is thrilled to continue its
ambitious, international growth plans. The brand's commitment
to quality and, above all, happiness, has been key to its
rapid growth and enthusiastic customer base across the world in
countries such as Canada, the US, the UK and France.
The brand, which has captivated the hearts and taste buds of
both sweet and savory lovers alike, has successfully opened four
new locations this year:
* Tustin, California
* Buford, Georgia
*
Miami, Florida
* Pickering, Ontario, Canada
With these new openings, Fluffy Fluffy has firmly
established its presence in North America,
bringing its delectable sweet and savory
options to markets everywhere. The
brand's diverse menu includes more
than just soufflé pancakes, featuring
innovative delights like croffles, burnt
top cheesecakes, roll cakes, macarons,
lattes, and specialty sodas. Fluffy
Fluffy demonstrates its commitment
to inclusivity by offering meat-free
menu options that cater to diverse dietary
preferences. The brand continues
to evolve and adapt its breakfast menu,
showcasing its continual efforts through a
wide range of offerings.
Fluffy Fluffy not only specializes in creating sweet
experiences but also takes you on a global culinary adventure.
Upcoming New York City area locations include one in Manhattan
and another in northern New Jersey.
bakemag.com | NOV-DEC 2024 > 43
GENERAL MILLS, STURDIWHEAT, LA BREA BAKERY
http://www.bakemag.com
bake - November/December 2024

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