bake - November/December 2024 - 40

cakes
At Esquisito Bakery in Lawrenceville, Ga., they focus on tres
leches cakes - with a wide range of choices in flavors and sizes
from the smallest 4-inch personal cakes to three-layer wedding
and quiceañera cakes.
" We focus on tres leches because that is what people like, "
Katia Diaz shares. " We do cake decorating in every store. Teamwork
is very important to us. "
Of note, the Latino and Latina populations are increasing contributors
to the GDP of the United States - a key finding noted
at the recent U.S. Hispanic Chamber of Commerce conference.
In fact, the Latina GDP is growing at 2.7 times the rate of the
non-Hispanic GDP.
In 2021, the Latino GDP in the U.S. topped $3.6 trillion, making
it a bigger economy than the UK, which has the sixth highest
GDP in the world.
" This growth is a testament to the hard work and entrepreneurial
spirit of the Latino population, " said David Hayes-Bautista,
director, Center for the Study of Latino Health & Culture,
UCLA David Geffen School of Medicine.
Hayes-Bautista and Matthew Fienup, executive director, Center
for Economic Research & Forecasting, California Lutheran
University, presented the U.S. Latina GDP Report.
The Latin community's monetary influence in the US has grown
right alongside the overall demographic's population growth;
according to the Pew Research Center, there were 62.5 million
Latinos in the US as of 2021, accounting for approximately 19%
of the total US population.
The Latina GDP is rising especially fast, topping $1.3 trillion in
2021. If a state, it would be fourth in the US, trailing only California,
Texas and New York.
From 2010 to 2021, the female Hispanic GDP has grown 51.1%,
compared to 18.8% for all non-Hispanic males and females.
" The vitality of Latinas is creating socio economic mobility
and a rising standard of living, " Fienup said. " They are attaining
higher levels of education and bringing energy into the workforce. "
Humble
beginnings
Founded in 2011 from humble beginnings, Esquisito Bakery has
blossomed into a highly successful and professional operation
with five retail locations in the greater Atlanta metropolitan
area. Owned by Luis and Dalia Diaz, this innovative bakery
40 < NOV-DEC 2024 | bakemag.com
business is dedicated to its mission, vision, and values.
Their mission statement states that the bakery is dedicated
to offering high-quality products at the best market price, supported
by personalized service that achieves customer satisfaction
based on their Christian principles.
Their vision is to be the leading company in their field at both
local and national levels, constantly expanding its range of products
to achieve complete customer satisfaction, guiding them
toward efficient service with highly qualified personnel.
Esquisito Bakery adheres to six core values:
* Faith. A foundation of their Christian doctrine.
* Honesty. Integrity and rectitude should prevail in all of their
actions, consistent with their moral values.
JOHN UNREIN
http://www.bakemag.com
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