bake - November/December 2024 - 34
" S'mores was meant to be a fall cookie, but we had
so much backlash when we took it off the menu. So,
we actually brought it back and now it's one of our top
sellers, " Sara says. " Some other popular ones would be
iced pumpkin spice in the fall season, that was really
popular. Maple pecan in the winter. All of our holiday
ones like chocolate mocha peppermint, ginger snap,
chocolate covered strawberry. We did an oatmeal cream
pie for Father's Day and that one was really popular. "
" Overall, we believe there are fads and there are
trends. Trends are seasonal, fads come and go. I think
the consistent rotating of menus and cookies is a fad, "
adds Doug. " We took the time and energy to build a
system that supports thirty different flavors every single
day, because we believe at least fifteen of our flavors
should be consistent. They are the tried-and-true, the
ones you're going to come back to or you're going to
bring your son back to, because you remember from
your childhood, the sugar cookie or whatever that cookie
might be. It's still there and you want that and crave that.
Within that, you get to have fun seasonally and create
products that match up with the season. "
Taylor Chip's dense cookie is exactly what the Taylors
love, and it's what their customers love, too. To create
great cookies that appeal to customers, they recommend
chilling or even freezing the cookie dough before baking
if you can. They also advise taking cookies out a couple
minutes earlier than expected and letting them sit, because
they'll continue to bake in the tray. This avoids a crispy
cookie, and although that may be popular with some, it
doesn't appeal to many of Taylor Chip's customers.
" Everything we do, we do in
consideration of ourselves and
what we would like to eat. "
Doug Taylor, founder, Taylor Chip
The Taylors say that it's all in the leavening. They do a
long time bake at a short temperature, as opposed to a
fast bake at a high temperature. This locks in moisture,
which keeps the cookie dense and gooey.
A good product is vital, but you need to be able to
reach potential customers as well. When getting started,
kindness goes a long way. People want to support that
positivity. The Taylors also suggest diving into what
you know and bank on yourself. Their backgrounds
in marketing and design made it easier to grow the
business.
" I think that's why we're able to make this business
work so well. There's not a single aspect of the business
34 < NOV-DEC 2024 | bakemag.com
http://www.bakemag.com
bake - November/December 2024
Table of Contents for the Digital Edition of bake - November/December 2024
bake - November/December 2024 - Intro
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