bake - November/December 2024 - 32
taylor made for success
Ingredients and a customer first approach has
been the formula for Taylor Chip's growth.
BY BRIAN AMICK
Love is sweet and so is business success. In
2015, a product like no other was created
and continues to be made with affection to
this day in Intercourse, Pa. The story of Taylor
Chip and its founders, Sara and Doug Taylor,
begins with their passion for each other and
for chocolate chip cookies.
Taylor Chip is a cookie company that
replaces Crisco with real butter and uses no
high fructose corn syrup to make gooey yet
ingredient-centric cookies. When the Taylors
first started dating, Doug was obsessed with a
friend's mother's chocolate chip cookie recipe.
The two would bake these cookies together,
but because the recipe called for Crisco and
Sara had grown up on a farm where her family
valued real ingredients, the two decided they
would substitute butter.
As they continued to date and grew their
love for each other, Sara and Doug began to
formulate the idea for the perfect chocolate
chip cookie recipe. They made these cookies
for family and friends, receiving an overwhelmingly
positive response. With that fueling
them, the two decided to launch a business.
The night of their wedding in 2016, they made
big cookies to give to their guests as favors,
and with that, Taylor Chip was born.
" The wild thing about us is, we never saw
this as a viable business. We didn't do market
research either. Ever since 2015, we've been
making cookies together, and people just
really liked them, " Doug says.
They started making cookies for events
and for a market stand. They didn't have any
debt, which helped in the beginning. It cost
$15,000 to open the business, and they had
$5,000 in savings. They applied for credit
cards to reach that extra $10,000. The timing
Doug and Sara Taylor turned their passion for
cookies into a successful multifaceted business.
32 < NOV-DEC 2024 | bakemag.com
PHOTOS BY TAYLOR CHIP
http://www.bakemag.com
bake - November/December 2024
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