bake - November/December 2024 - 3

editor's note
consumer preferences
EDITORIAL STAFF
Editor
Managing Editor
Digital Media Editor
PUBLISHING STAFF
Publisher
National Account Executive
Inside Sales Specialist
John Unrein
Andy Nelson
Brian Amick
Gen Z is fueling the growth of premium pastries, as " this
generation seeks excitement in their food, craving distinctive
textures and a sense of nostalgia, " explains Carolina More
Pascual, USA marketing director at Europastry USA.
Notably, 42% of consumers turn to pastry items for comfort,
Troy Ashby
Gretchen Wagner
Lauren Juliana
Senior Director of Marketing and Promotions Kathi D. Gilleland
Sales Enablement Specialist
Audience Development Manager
Audience Development Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Senior Design Consultant
Senior Graphic Designer
Promotions Manager
Whitney Hartman
Dustin Pickman
Carlea Chance
Jon Hall
Carrie Fluegge
Nora Wages
Annie Fournier
Elisabeth Spillman
Becky White
Brian Peterman
Jim White
CORPORATE STAFF
Chairman and CEO
President
Chief Financial and Administrative Officer
Chief Operating Officer and Executive Editor
and croissants play a significant role in this trend, representing
17% of total sales in the U.S. market, ranking third after Danish
pastries and muffins.
Croissants and their various adaptations deliver on all these
fronts, while also boasting strong appeal on social media.
Instagram-worthy pastry creations are seeing a viral surge,
enhancing market visibility. Additionally, the trend of " back to
basics " resonates with consumers, contributing to the positive
momentum for croissants. New trendy flavors, such as pistachio
and nostalgic almond, are further fueling their popularity.
Bakeries have an exciting array of new pastry product options
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
to attract consumers. Croissants remain a popular choice, with
offerings like multigrain and pain au chocolat appealing to those
seeking both indulgence and variety, she says.
Danish pastries are also gaining popularity, according to More
SOSLAND PUBLISHING COMPANY
4801 Main Street, Suite 650,
Kansas City, MO 64112
Phone: (816) 756-1000
Fax: (816) 756-0494
Web: bakemag.com
Email: bakemag@sosland.com
Pascual, featuring enticing flavors such as chocolate, custard,
almond, raspberry, and apple. These options not only provide
delicious choices but also cater to consumer preferences for
unique and flavorful treats.
Additionally, handheld items like donuts and croissants are
becoming increasingly popular, providing convenient and
satisfying options for on-the-go consumers. With innovative
flavors and enticing presentations, these products are perfect
for impulsive purchases, making them essential additions to any
bakery's lineup.
These innovative offerings cater to diverse tastes and are
perfect for impulsive purchases.
JOHN UNREIN
junrein@sosland.com
FoodEntrepreneur
Experience
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bake - November/December 2024

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