bake - November/December 2024 - 20

" Shipped frozen, the Pistachio Filled Croissant is operatorconvenient,
going from freezer to oven and baking to crispy,
layered perfection in just over 20 minutes. "
Raoul Dexters, commercial manager at Vandemoortele USA
Vandemoortele's master bakers are consistently
creating new products to help its customers meet their
consumers' needs.
" Our new Pistachio Filled Croissant is a savory-sweet
addition to our extensive line of filled croissants including
chocolate, apricot, strawberry and raspberry. This addition
follows an increased demand for our filled croissants,
as they increase variety to satisfy more consumers'
tastes without increasing labor, " Dexters says. " Shipped
frozen, the Pistachio Filled
Croissant is operatorconvenient,
going from
freezer to oven and baking
to crispy, layered perfection
in just over 20 minutes. The
existing flavors are offered
in full size and a mini assortment,
and Pistachio will be
available to customers in Q1
of 2025. "
A dditionall y ,
Vandemoortele's Bake'Up
All-Butter Sandwich
Croissant released in May
2023 has continued to gain
popularity and has quickly
become a bestseller, he
adds. Made with the same
authentic French recipe as
the brand's best-selling all
butter croissants already in
market, the sandwich croissant is designed as a versatile
carrier for the added benefit of providing a canvas for
consumers' favorite sandwich fillings. The light, flaky, and
signature buttery taste can be paired with a plethora of
toppings to provide grab-and-go sandwiches all day long.
" We are also growing our range of savory options as
we see those products trending across the market. We
most recently released a Mini Gouda Cheese Twist, which
will be available right after the holidays, " Dexters says.
To effectively boost demand for premium pastries,
presentation and cleanliness are crucial factors influencing
consumer purchasing decisions. Ensure that your
pastries and donuts are well-stocked and organized by
grouping similar items together for an appealing display.
20 < NOV-DEC 2024 | bakemag.com
A well-lit bakery case enhances visibility and showcases
the quality of your offerings.
Today's consumers prioritize product transparency,
so use informative tags to highlight the names,
features, ingredients, and prices of your products. This
approach helps build trust and encourages informed
purchasing, More Pascual said.
Additionally, offering samples is an excellent strategy.
Allowing customers to taste your pastries and donuts
can entice them to try items they may not have considered
otherwise, significantly increasing the likelihood
of a purchase.
" By focusing on these merchandising tactics and
enhancing the overall shopping experience, in-store
bakeries can effectively attract more customers and
boost sales of premium pastries, " she says.
Elevated sandwiches
Making it easier for foodservice operations to serve
elevated sandwiches, General Mills Foodservice offers
Pillsbury™ Croissant Buns, which come pre-baked and
pre-sliced for minimal back-of-house preparation.
The new thaw-and-serve carrier croissants offer operations
the flexibility to serve one or 1,000 with easy
portioning to reduce waste.
According to Datassential, elevated sandwich options
can command higher pricing with 52% of operators saying
their sandwich sales have increased over the past year.
Nearly 60% of operators say ready-to-serve is important
when selecting sandwich ingredients.
" We know operators are looking for ways to up their
sandwich game, and even though croissants are a popular
sandwich carrier, the skilled labor that's often necessary
to make them can be a challenge, " says Chef Kevin
Relf, a member of the Chefs of the Mills. " The Pillsbury
Croissant Buns come ready-to-serve and provide a
low-labor foundation to build from and customize for
a range of elevated sandwich opportunities. "
Featuring a sweet, dairy flavor with buttery notes and
a flaky, tender texture, the buns come in a durable round
shape for endless opportunities for sandwich offerings.
The Pillsbury Croissant Buns are the latest in Pillsbury's
expansive line of croissants, including thaw-and-serve and
freezer-to-oven, to give culinary professionals a range of
versatile, low labor options to serve quality croissants.
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bake - November/December 2024

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