bake - November/December 2024 - 19

amann - a sort of flaky sticky bun - traces its origins to Brittany,
France, in the 1860s.
Vandemoortele strongly believes that authentic and regional
specialties - Italian focaccia, Belgian chocolate desserts, real
French croissants and pastries like kouign amann - are gaining
momentum, and rightfully so, says Raoul Dexters, commercial
manager at Vandemoortele USA.
" We saw the spike in popularity of specialty pastries when
the quarantine turned typical eating patterns upside down.
" Today's consumers seek
indulgence while maintaining
a health-conscious approach. "
Carolina More Pascual, USA marketing director, Europastry USA
Suddenly, traditional mealtimes were nonexistent, as all-day
snacking became the norm, so consumers began exploring
the shelves and branching out from their typical purchases, "
Dexters says. " Thankfully, they ventured into the specialty
pastry sector as a better-for-you treat that can be enjoyed
all day, allowing our industry to continue providing innovative,
delicious products. Now, almost five years following the
pandemic, consumers' desire for these specialty pastries and
croissants hasn't gone away, and we're continuing to meet
their ever-changing tastes. "
At Europastry USA, Carolina More Pascual, USA marketing
director, says that to assess consumer demand for premium
pastries, the team at Europastry analyzes various factors
beyond just market trends.
" Our sales data consistently reflects a growing interest in this
exceptional category. Engaging directly with our customers
through conversations and feedback has revealed a strong
enthusiasm for premium offerings, " she says.
New flavors
In response to this demand, Europastry has introduced its
new line of thaw-and-bake Sophie croissants this year, along
with exciting new flavors of fully baked and decorated thawand-serve
Dots Original donuts. Additionally, they are proud
to present premium fully baked pastries, featuring excellent
fillings such as the new Cremadet - an authentic puff pastry
filled with real custard - and the Xuxos, a fried croissant filled
with its house-made custard crème.
" Today's consumers seek indulgence while maintaining a
health-conscious approach. This is where premium pastries
and donuts, crafted with high-quality ingredients, become
particularly appealing, " More Pascual says.
100
YEARS
CONSISTENCY
of QUALITYand
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North Dakota Difference
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bake - November/December 2024

Table of Contents for the Digital Edition of bake - November/December 2024

bake - November/December 2024 - Intro
bake - November/December 2024 - 1
bake - November/December 2024 - 2
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https://digital.bakemag.com/sosland/bake/bake-november-december-2024
https://digital.bakemag.com/sosland/bake/bake-september-october-2024
https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
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https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
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https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
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https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
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https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
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