bake - November/December 2022 - 9

practical marketing
Gourmet Pet Treats
As an owner of Claudia's Canine Bakery, based in Maumelle, Ark.,
Jeffrey Levi recognizes that we all love to spoil our dogs.
Back in 1997, his business created an ambitious category of
freshly baked and decorated treats for dogs. And these are not
just everyday snacks. These treats sell in the fresh bakery department.
And
it all started in one test store in Sacramento, Calif., and
lately business is booming.
" We are a bakery that produces human styled fresh baked
treats for dogs. Think about iced cookies and mini cupcakes, "
points out Levi, who serves as vice president of sales and marketing.
" It really is a great opportunity for conventional retailers
who understand the opportunity. Pet ownership has skyrocketed
in America. "
Consider the following statistics:
54% of Americans own dogs.
32% of pet owners belong to the Millennial generation, and
25% of them will have a birthday party for them.
79% of dog owners will buy their dog a holiday present.
68% of pet owners say their pets bring them happiness.
" Several months ago, I was contacted by Raley's in California
to see if we could help them with an assortment of freshly
baked treats that could be sold alongside their amazing cupcakes
and pastries. We did it, " Levi explains. " This is a fixture
that contains high quality, fresh baked treats for dogs, changing
both the pet and bakery departments. The sales numbers
are amazing, and Raley's is extremely happy with the results.
Currently we have this fixture in six stores, and we are in the
process of rolling it out to additional Raley's locations and other
chains nationwide. "
The marketing plan revolves around the idea of seasonalizing
the treat options: pumpkins, turkeys, and goblins, etc.
Claudia's Canine Bakery operates two baking facilities, both of
which are SQF certified. All of the products are made with only
human-grade ingredients. The treats are baked in rack ovens,
decorated by hand, and most everything is packaged by hand,
Levi explains.
" In terms of trends, dog treats are following human treats by
about three years, " Levi says. " We offer macarons, cake pops,
and more. A customer might think they want a macaron for me
and a macaron for Fluffy. This is incremental sales for the bakery.
This is the right time for a program like this. "
bakemag.com | NOV-DEC 2022 > 09
CALUDIA'S CANINE BAKERY
http://www.bakemag.com

bake - November/December 2022

Table of Contents for the Digital Edition of bake - November/December 2022

Advertiser
AB Mauri North America
American Sugar Refining
Bake’n Joy Foods, Inc.
Baxter Manufacturing
Flavor Right
FoodTools Central Inc.
Grain Craft
Hobart Corporation
Icing Smiles
JAC Machines Inc.
M&E Mfg. Co., Inc.
MIWE America LLC
North Dakota Mill
Progressive Insurance
Reiser
Rheon USA
Somerset Industries, Inc.
Stratas Foods
Sunsweet Growers Inc.
Unifiller Systems, Inc.
bake - November/December 2022 - Intro
bake - November/December 2022 - 1
bake - November/December 2022 - Stratas Foods
bake - November/December 2022 - 3
bake - November/December 2022 - 4
bake - November/December 2022 - AB Mauri North America
bake - November/December 2022 - 6
bake - November/December 2022 - Progressive Insurance
bake - November/December 2022 - 8
bake - November/December 2022 - 9
bake - November/December 2022 - 10
bake - November/December 2022 - Reiser
bake - November/December 2022 - 12
bake - November/December 2022 - 13
bake - November/December 2022 - 14
bake - November/December 2022 - 15
bake - November/December 2022 - 16
bake - November/December 2022 - Bake’n Joy Foods, Inc.
bake - November/December 2022 - 18
bake - November/December 2022 - Unifiller Systems, Inc.
bake - November/December 2022 - 20
bake - November/December 2022 - Flavor Right
bake - November/December 2022 - 22
bake - November/December 2022 - Hobart Corporation
bake - November/December 2022 - 24
bake - November/December 2022 - 25
bake - November/December 2022 - JAC Machines Inc.
bake - November/December 2022 - Somerset Industries, Inc.
bake - November/December 2022 - 28
bake - November/December 2022 - FoodTools Central Inc.
bake - November/December 2022 - 30
bake - November/December 2022 - 31
bake - November/December 2022 - 32
bake - November/December 2022 - 33
bake - November/December 2022 - 34
bake - November/December 2022 - M&E Mfg. Co., Inc.
bake - November/December 2022 - 36
bake - November/December 2022 - North Dakota Mill
bake - November/December 2022 - 38
bake - November/December 2022 - American Sugar Refining
bake - November/December 2022 - 40
bake - November/December 2022 - 41
bake - November/December 2022 - 42
bake - November/December 2022 - 43
bake - November/December 2022 - 44
bake - November/December 2022 - Rheon USA
bake - November/December 2022 - 46
bake - November/December 2022 - 47
bake - November/December 2022 - 48
bake - November/December 2022 - 49
bake - November/December 2022 - 50
bake - November/December 2022 - Icing Smiles
bake - November/December 2022 - 52
bake - November/December 2022 - Baxter Manufacturing
bake - November/December 2022 - 54
bake - November/December 2022 - 55
bake - November/December 2022 - 56
bake - November/December 2022 - 57
bake - November/December 2022 - 58
bake - November/December 2022 - Grain Craft
bake - November/December 2022 - MIWE America LLC
bake - November/December 2022 - 62
bake - November/December 2022 - 63
bake - November/December 2022 - PAN-1
bake - November/December 2022 - PAN-2
bake - November/December 2022 - PAN-3
bake - November/December 2022 - PAN-4
bake - November/December 2022 - PAN-5
bake - November/December 2022 - PAN-6
bake - November/December 2022 - PAN-7
bake - November/December 2022 - PAN-8
bake - November/December 2022 - PAN-9
bake - November/December 2022 - PAN-10
bake - November/December 2022 - PAN-11
bake - November/December 2022 - PAN-12
bake - November/December 2022 - PAN-13
bake - November/December 2022 - PAN-14
bake - November/December 2022 - PAN-15
bake - November/December 2022 - PAN-16
bake - November/December 2022 - PAN-17
bake - November/December 2022 - PAN-18
bake - November/December 2022 - PAN-19
bake - November/December 2022 - PAN-20
bake - November/December 2022 - PAN-21
bake - November/December 2022 - PAN-22
bake - November/December 2022 - PAN-23
bake - November/December 2022 - PAN-24
bake - November/December 2022 - PAN-25
bake - November/December 2022 - PAN-26
bake - November/December 2022 - PAN-27
bake - November/December 2022 - PAN-28
bake - November/December 2022 - PAN-29
bake - November/December 2022 - PAN-30
bake - November/December 2022 - PAN-31
bake - November/December 2022 - PAN-32
bake - November/December 2022 - PAN-33
bake - November/December 2022 - PAN-34
bake - November/December 2022 - PAN-35
bake - November/December 2022 - PAN-36
bake - November/December 2022 - PAN-37
bake - November/December 2022 - PAN-38
bake - November/December 2022 - PAN-39
bake - November/December 2022 - PAN-40
bake - November/December 2022 - PAN-41
bake - November/December 2022 - PAN-42
bake - November/December 2022 - PAN-43
bake - November/December 2022 - PAN-44
bake - November/December 2022 - PAN-45
bake - November/December 2022 - PAN-46
bake - November/December 2022 - PAN-47
bake - November/December 2022 - PAN-48
bake - November/December 2022 - PAN-49
bake - November/December 2022 - PAN-50
bake - November/December 2022 - PAN-51
bake - November/December 2022 - PAN-52
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https://digital.bakemag.com/sosland/bake/bake-january-february-2022
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https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
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https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
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https://digital.bakemag.com/sosland/bake/2019_05_01
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http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
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http://digital.bakemag.com/sosland/bake/2018_10_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
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http://digital.bakemag.com/sosland/bake/2017_10_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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http://digital.bakemag.com/sosland/bake/2015_12_01
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