bake - November/December 2022 - 49

" People still like
that wow factor. "
Jenna Hutchinson of Jenna Rae Cakes
consumers conduct research before they make a purchase online,
and among the most used channels for research are websites (74%)
and social media (38%).
MAKE YOUR MESSAGING COUNT
Speaking at the Business of Baking for Beginners seminar at the
IBIE Sept. 17-21 in Las Vegas, Mitchie Curran of Mitchies Munchies,
a cake and sugar arts specialist in Las Vegas, emphasized that
consumers shopping online - a growing segment for the bakery
business - have a short attention span. So, make your messaging
count.
" We have 3-7 seconds to capture a user's attention online, " Curran
said, outlining several key strategies to follow on your business's
social media platforms:
Keep your handles consistent so they are easy to find.
Use the same profile pics across all social media platforms.
Follow specific brands and vendors you patronize, local communities
(chamber of commerce) and dream accounts (who you look up to).
Don't follow (on your business account) celebrities and your family.
Stop posting selfies every day. " You're not
selling you. You want to relate your posts to
your business. "
Make sure to keep your posts relevant to
your business: events, products, reviews, short
videos.
" Social media is a two-way street. Interact
and engage, " Curran emphasized.
TACTICS AND TOOLS
As part of the IBIE 2022's education platform,
Alexis Gilbert, senior director, Global
Brand and Communication at Dawn Foods,
shared how bakers can leverage these tools
and platforms to drive traffic and sales
during a session titled " Breaking Through the
Digital Noise: Strategies, Tactics and Tools to
Get Your Bakery Noticed Online. "
Throughout the pandemic, she noted,
we've witnessed a rise in consumers leaning
more heavily into online channels, engaging
with businesses digitally through social
media and visiting websites to learn more,
all while prioritizing efficiency and convenience.
In a recent Salesforce survey, 85% of
WINTER CAKES
2022
49
Because of this, bakeries had to pivot toward these online tools
to better reach and engage customers. Many bakers have made
significant progress throughout the pandemic, adapting to a more
digitized experience and incorporating services like online ordering,
curbside pickup and delivery to better serve their customers, all
while still maintaining and promoting a desirable in-store experience.
" We've
also seen consumer appetite grow in terms of understanding
what a business stands for - what their values are, what sets
them apart from other businesses, and even how they are sourcing
their ingredients. Having a clear understanding of this as a business
and communicating each of these on your channels is becoming
more and more important, " Gilbert said.
Dawn Foods anticipates many consumer habits
that were created during the pandemic to
stick around. For example, customers still
prefer the convenience that comes through
options such as online ordering, delivery
and curbside pickup.
As more customers rely on online chanto
grow.
Online ordering
continues
JENNA RAE CAKES, MOLLY ROBBINS

bake - November/December 2022

Table of Contents for the Digital Edition of bake - November/December 2022

Advertiser
AB Mauri North America
American Sugar Refining
Bake’n Joy Foods, Inc.
Baxter Manufacturing
Flavor Right
FoodTools Central Inc.
Grain Craft
Hobart Corporation
Icing Smiles
JAC Machines Inc.
M&E Mfg. Co., Inc.
MIWE America LLC
North Dakota Mill
Progressive Insurance
Reiser
Rheon USA
Somerset Industries, Inc.
Stratas Foods
Sunsweet Growers Inc.
Unifiller Systems, Inc.
bake - November/December 2022 - Intro
bake - November/December 2022 - 1
bake - November/December 2022 - Stratas Foods
bake - November/December 2022 - 3
bake - November/December 2022 - 4
bake - November/December 2022 - AB Mauri North America
bake - November/December 2022 - 6
bake - November/December 2022 - Progressive Insurance
bake - November/December 2022 - 8
bake - November/December 2022 - 9
bake - November/December 2022 - 10
bake - November/December 2022 - Reiser
bake - November/December 2022 - 12
bake - November/December 2022 - 13
bake - November/December 2022 - 14
bake - November/December 2022 - 15
bake - November/December 2022 - 16
bake - November/December 2022 - Bake’n Joy Foods, Inc.
bake - November/December 2022 - 18
bake - November/December 2022 - Unifiller Systems, Inc.
bake - November/December 2022 - 20
bake - November/December 2022 - Flavor Right
bake - November/December 2022 - 22
bake - November/December 2022 - Hobart Corporation
bake - November/December 2022 - 24
bake - November/December 2022 - 25
bake - November/December 2022 - JAC Machines Inc.
bake - November/December 2022 - Somerset Industries, Inc.
bake - November/December 2022 - 28
bake - November/December 2022 - FoodTools Central Inc.
bake - November/December 2022 - 30
bake - November/December 2022 - 31
bake - November/December 2022 - 32
bake - November/December 2022 - 33
bake - November/December 2022 - 34
bake - November/December 2022 - M&E Mfg. Co., Inc.
bake - November/December 2022 - 36
bake - November/December 2022 - North Dakota Mill
bake - November/December 2022 - 38
bake - November/December 2022 - American Sugar Refining
bake - November/December 2022 - 40
bake - November/December 2022 - 41
bake - November/December 2022 - 42
bake - November/December 2022 - 43
bake - November/December 2022 - 44
bake - November/December 2022 - Rheon USA
bake - November/December 2022 - 46
bake - November/December 2022 - 47
bake - November/December 2022 - 48
bake - November/December 2022 - 49
bake - November/December 2022 - 50
bake - November/December 2022 - Icing Smiles
bake - November/December 2022 - 52
bake - November/December 2022 - Baxter Manufacturing
bake - November/December 2022 - 54
bake - November/December 2022 - 55
bake - November/December 2022 - 56
bake - November/December 2022 - 57
bake - November/December 2022 - 58
bake - November/December 2022 - Grain Craft
bake - November/December 2022 - MIWE America LLC
bake - November/December 2022 - 62
bake - November/December 2022 - 63
bake - November/December 2022 - PAN-1
bake - November/December 2022 - PAN-2
bake - November/December 2022 - PAN-3
bake - November/December 2022 - PAN-4
bake - November/December 2022 - PAN-5
bake - November/December 2022 - PAN-6
bake - November/December 2022 - PAN-7
bake - November/December 2022 - PAN-8
bake - November/December 2022 - PAN-9
bake - November/December 2022 - PAN-10
bake - November/December 2022 - PAN-11
bake - November/December 2022 - PAN-12
bake - November/December 2022 - PAN-13
bake - November/December 2022 - PAN-14
bake - November/December 2022 - PAN-15
bake - November/December 2022 - PAN-16
bake - November/December 2022 - PAN-17
bake - November/December 2022 - PAN-18
bake - November/December 2022 - PAN-19
bake - November/December 2022 - PAN-20
bake - November/December 2022 - PAN-21
bake - November/December 2022 - PAN-22
bake - November/December 2022 - PAN-23
bake - November/December 2022 - PAN-24
bake - November/December 2022 - PAN-25
bake - November/December 2022 - PAN-26
bake - November/December 2022 - PAN-27
bake - November/December 2022 - PAN-28
bake - November/December 2022 - PAN-29
bake - November/December 2022 - PAN-30
bake - November/December 2022 - PAN-31
bake - November/December 2022 - PAN-32
bake - November/December 2022 - PAN-33
bake - November/December 2022 - PAN-34
bake - November/December 2022 - PAN-35
bake - November/December 2022 - PAN-36
bake - November/December 2022 - PAN-37
bake - November/December 2022 - PAN-38
bake - November/December 2022 - PAN-39
bake - November/December 2022 - PAN-40
bake - November/December 2022 - PAN-41
bake - November/December 2022 - PAN-42
bake - November/December 2022 - PAN-43
bake - November/December 2022 - PAN-44
bake - November/December 2022 - PAN-45
bake - November/December 2022 - PAN-46
bake - November/December 2022 - PAN-47
bake - November/December 2022 - PAN-48
bake - November/December 2022 - PAN-49
bake - November/December 2022 - PAN-50
bake - November/December 2022 - PAN-51
bake - November/December 2022 - PAN-52
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com