bake - November/December 2022 - 36

upcoming year, building on the hot sauce renaissance that started
offering consumers nuanced taste experiences equally prioritizing
heat and flavor.
" What began in the hot sauce category is exploding into honey,
spreads, confections, beverages, and snacks, snagging new markets
like younger consumers, especially, and inspiring specialty food
companies to introduce heat and spice into existing product lines, "
said Mikel Cirkus, global creative director at Firmenich Inc. and a
member of the SFA trends panel.
Other major trends for the panel include an increased desire for
globally inspired condiments, sauces and oils; interest in international
fruit beverage and snack applications; and a continued shift toward
naturally occurring sweeteners.
Return to convenience
In the recently released 2022 edition of Eating Patterns in America
from The NPD Group, food industry advisor David Portalatin discusses
six macro themes currently shaping the new realities of food and
beverage consumption behaviors: economic transition, inflation,
income bifurcation, sticky behaviors, total wellness, and the return
to convenience.
" The rate of change in US consumers' eating behaviors continues
at a dizzying pace, " says Portalatin. " Anyone hoping to return to
normal must understand that there is no normal, only an ongoing
evolution as we respond to new realities. "
Here are the key trends he outlines:
Economic transition - Consumer spending in 2020 and 2021 experienced
a stimulus-fueled surge that extended into the first quarter
of 2022. But, the spending spree ended by the second quarter when
stimulus money dried up, and inflation and economic uncertainty took
hold. The positive and negative disruptions of the past few years may
mean year-over-year economic metrics aren't as straightforward as
they'd ordinarily be in explaining the consumer's health.
Inflation - Consumers are unlikely to reduce food and beverage
consumption in the face of inflationary pressure. But, they will find
ways to manage and allocate their food dollars. While inflation is more
moderate for food away from home than food at home, the typical
restaurant meal costs 3.4 times more than in-home food sourced
from retail. To offset rising food costs, consumers are bargain-hunting
when grocery shopping, eating more meals at home, and cutting
back on restaurant visits.
Income bifurcation - One of the key themes currently shaping the
food and beverage landscape is the difference in behaviors among
income groups. Trends of upper- and lower-income consumers
are starkly divergent. In the food and beverage industry, income
Deal shopping and search for convenience are two crticial areas of consumer
demand at food retailers.
36 < NOV-DEC 2022 | bakemag.com
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bake - November/December 2022

Table of Contents for the Digital Edition of bake - November/December 2022

Advertiser
AB Mauri North America
American Sugar Refining
Bake’n Joy Foods, Inc.
Baxter Manufacturing
Flavor Right
FoodTools Central Inc.
Grain Craft
Hobart Corporation
Icing Smiles
JAC Machines Inc.
M&E Mfg. Co., Inc.
MIWE America LLC
North Dakota Mill
Progressive Insurance
Reiser
Rheon USA
Somerset Industries, Inc.
Stratas Foods
Sunsweet Growers Inc.
Unifiller Systems, Inc.
bake - November/December 2022 - Intro
bake - November/December 2022 - 1
bake - November/December 2022 - Stratas Foods
bake - November/December 2022 - 3
bake - November/December 2022 - 4
bake - November/December 2022 - AB Mauri North America
bake - November/December 2022 - 6
bake - November/December 2022 - Progressive Insurance
bake - November/December 2022 - 8
bake - November/December 2022 - 9
bake - November/December 2022 - 10
bake - November/December 2022 - Reiser
bake - November/December 2022 - 12
bake - November/December 2022 - 13
bake - November/December 2022 - 14
bake - November/December 2022 - 15
bake - November/December 2022 - 16
bake - November/December 2022 - Bake’n Joy Foods, Inc.
bake - November/December 2022 - 18
bake - November/December 2022 - Unifiller Systems, Inc.
bake - November/December 2022 - 20
bake - November/December 2022 - Flavor Right
bake - November/December 2022 - 22
bake - November/December 2022 - Hobart Corporation
bake - November/December 2022 - 24
bake - November/December 2022 - 25
bake - November/December 2022 - JAC Machines Inc.
bake - November/December 2022 - Somerset Industries, Inc.
bake - November/December 2022 - 28
bake - November/December 2022 - FoodTools Central Inc.
bake - November/December 2022 - 30
bake - November/December 2022 - 31
bake - November/December 2022 - 32
bake - November/December 2022 - 33
bake - November/December 2022 - 34
bake - November/December 2022 - M&E Mfg. Co., Inc.
bake - November/December 2022 - 36
bake - November/December 2022 - North Dakota Mill
bake - November/December 2022 - 38
bake - November/December 2022 - American Sugar Refining
bake - November/December 2022 - 40
bake - November/December 2022 - 41
bake - November/December 2022 - 42
bake - November/December 2022 - 43
bake - November/December 2022 - 44
bake - November/December 2022 - Rheon USA
bake - November/December 2022 - 46
bake - November/December 2022 - 47
bake - November/December 2022 - 48
bake - November/December 2022 - 49
bake - November/December 2022 - 50
bake - November/December 2022 - Icing Smiles
bake - November/December 2022 - 52
bake - November/December 2022 - Baxter Manufacturing
bake - November/December 2022 - 54
bake - November/December 2022 - 55
bake - November/December 2022 - 56
bake - November/December 2022 - 57
bake - November/December 2022 - 58
bake - November/December 2022 - Grain Craft
bake - November/December 2022 - MIWE America LLC
bake - November/December 2022 - 62
bake - November/December 2022 - 63
bake - November/December 2022 - PAN-1
bake - November/December 2022 - PAN-2
bake - November/December 2022 - PAN-3
bake - November/December 2022 - PAN-4
bake - November/December 2022 - PAN-5
bake - November/December 2022 - PAN-6
bake - November/December 2022 - PAN-7
bake - November/December 2022 - PAN-8
bake - November/December 2022 - PAN-9
bake - November/December 2022 - PAN-10
bake - November/December 2022 - PAN-11
bake - November/December 2022 - PAN-12
bake - November/December 2022 - PAN-13
bake - November/December 2022 - PAN-14
bake - November/December 2022 - PAN-15
bake - November/December 2022 - PAN-16
bake - November/December 2022 - PAN-17
bake - November/December 2022 - PAN-18
bake - November/December 2022 - PAN-19
bake - November/December 2022 - PAN-20
bake - November/December 2022 - PAN-21
bake - November/December 2022 - PAN-22
bake - November/December 2022 - PAN-23
bake - November/December 2022 - PAN-24
bake - November/December 2022 - PAN-25
bake - November/December 2022 - PAN-26
bake - November/December 2022 - PAN-27
bake - November/December 2022 - PAN-28
bake - November/December 2022 - PAN-29
bake - November/December 2022 - PAN-30
bake - November/December 2022 - PAN-31
bake - November/December 2022 - PAN-32
bake - November/December 2022 - PAN-33
bake - November/December 2022 - PAN-34
bake - November/December 2022 - PAN-35
bake - November/December 2022 - PAN-36
bake - November/December 2022 - PAN-37
bake - November/December 2022 - PAN-38
bake - November/December 2022 - PAN-39
bake - November/December 2022 - PAN-40
bake - November/December 2022 - PAN-41
bake - November/December 2022 - PAN-42
bake - November/December 2022 - PAN-43
bake - November/December 2022 - PAN-44
bake - November/December 2022 - PAN-45
bake - November/December 2022 - PAN-46
bake - November/December 2022 - PAN-47
bake - November/December 2022 - PAN-48
bake - November/December 2022 - PAN-49
bake - November/December 2022 - PAN-50
bake - November/December 2022 - PAN-51
bake - November/December 2022 - PAN-52
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