bake - November/December 2021 - 8

technical corner
Authenticity Matters
Consumers are more inquisitive about the authenticity of their
products, according to Paul Baker, founder of St Pierre Bakery.
That's part of the reason St Pierre resonates with consumers -
using an authentic French recipe for quality brioche.
The latest Nielsen data shows a significant uplift in the instore
bakery of artisan breads - a sector currently worth more than
$600 million to US bakery.
Next year, Baker points out, while it might not be thought of as
traditional fresh bread, there are already signs of the take-andbake
category growing - " it's perhaps one to watch. "
Why?
" Millennials are more exploratory
in their tastes and account for a
huge proportion of the consumer
food market. The idea that certain
flavors or foods are 'not for me'
is fading - new flavors are easier
to try and consumers are driving
the demand for weird, wonderful
and whimsical combinations. The
'foodie elitism' that we might have
encountered a few years back is
no longer a factor, " he points out.
St Pierre can attest to this. Brioche
is now widely recognized as
a way to elevate everyday meals
- recreating restaurant quality at
home. St. Pierre is the number one
brioche brand in America and has
grown 16% year on year.
" Brioche is made with an enriched
dough, it's light and sweet
and American palettes are already
accustomed to sweeter flavor profiles, "
Baker points out. " Brioche is
in growth - up 25% year on year
and now worth $332 million to US
bakery (Nielsen to 9th October
'21). "
The core range continues to
perform well
for St Pierre Bakery.
The range of Brioche Burger
Buns, Hot Dog Rolls, Sliders and
08 < NOV-DEC 2021 | bakemag.com
Sliced Loaf are staples for instore bakery shoppers now.
" Next year, we'll be looking at ways to ensure the same greattasting
range, caters to multiple shopping audiences, " Baker
says. " We are reviewing pack sizes to ensure that there is a product
to suit all household sizes, allowing everyone to elevate everyday
meals at home.
" We're also securing new listings nationwide on our brioche
bagel, which launched in October. So far, the combination of a
bakery classic with the taste profile of brioche has been well
received. We'll be continuing to drive trial of the bagel and our
whole range to secure further distribution next year. "
ST PIERRE BAKERY
http://www.bakemag.com

bake - November/December 2021

Table of Contents for the Digital Edition of bake - November/December 2021

bake - November/December 2021 - Intro
bake - November/December 2021 - 1
bake - November/December 2021 - 2
bake - November/December 2021 - 3
bake - November/December 2021 - 4
bake - November/December 2021 - 5
bake - November/December 2021 - 6
bake - November/December 2021 - 7
bake - November/December 2021 - 8
bake - November/December 2021 - 9
bake - November/December 2021 - 10
bake - November/December 2021 - 11
bake - November/December 2021 - 12
bake - November/December 2021 - 13
bake - November/December 2021 - 14
bake - November/December 2021 - 15
bake - November/December 2021 - 16
bake - November/December 2021 - 17
bake - November/December 2021 - 18
bake - November/December 2021 - 19
bake - November/December 2021 - 20
bake - November/December 2021 - 21
bake - November/December 2021 - 22
bake - November/December 2021 - 23
bake - November/December 2021 - 24
bake - November/December 2021 - 25
bake - November/December 2021 - 26
bake - November/December 2021 - 27
bake - November/December 2021 - 28
bake - November/December 2021 - 29
bake - November/December 2021 - 30
bake - November/December 2021 - 31
bake - November/December 2021 - 32
bake - November/December 2021 - 33
bake - November/December 2021 - 34
bake - November/December 2021 - 35
bake - November/December 2021 - 36
bake - November/December 2021 - 37
bake - November/December 2021 - 38
bake - November/December 2021 - 39
bake - November/December 2021 - 40
bake - November/December 2021 - 41
bake - November/December 2021 - 42
bake - November/December 2021 - 43
bake - November/December 2021 - 44
bake - November/December 2021 - 45
bake - November/December 2021 - 46
bake - November/December 2021 - 47
bake - November/December 2021 - 48
bake - November/December 2021 - 49
bake - November/December 2021 - 50
bake - November/December 2021 - 51
bake - November/December 2021 - 52
bake - November/December 2021 - 54
bake - November/December 2021 - 55
bake - November/December 2021 - PAN - 1
bake - November/December 2021 - PAN - 2
bake - November/December 2021 - PAN - 3
bake - November/December 2021 - PAN - 4
bake - November/December 2021 - PAN - 5
bake - November/December 2021 - PAN - 6
bake - November/December 2021 - PAN - 7
bake - November/December 2021 - PAN - 8
bake - November/December 2021 - PAN - 9
bake - November/December 2021 - PAN - 10
bake - November/December 2021 - PAN - 11
bake - November/December 2021 - PAN - 12
bake - November/December 2021 - PAN - 13
bake - November/December 2021 - PAN - 14
bake - November/December 2021 - PAN - 15
bake - November/December 2021 - PAN - 16
bake - November/December 2021 - PAN - 17
bake - November/December 2021 - PAN - 18
bake - November/December 2021 - PAN - 19
bake - November/December 2021 - PAN - 20
bake - November/December 2021 - PAN - 21
bake - November/December 2021 - PAN - 22
bake - November/December 2021 - PAN - 23
bake - November/December 2021 - PAN - 24
bake - November/December 2021 - PAN - 25
bake - November/December 2021 - PAN - 26
bake - November/December 2021 - PAN - 27
bake - November/December 2021 - PAN - 28
bake - November/December 2021 - PAN - 29
bake - November/December 2021 - PAN - 30
bake - November/December 2021 - PAN - 31
bake - November/December 2021 - PAN - 32
bake - November/December 2021 - PAN - 33
bake - November/December 2021 - PAN - 34
bake - November/December 2021 - PAN - 35
bake - November/December 2021 - PAN - 36
bake - November/December 2021 - PAN - 37
bake - November/December 2021 - PAN - 38
bake - November/December 2021 - PAN - 39
bake - November/December 2021 - PAN - 40
bake - November/December 2021 - PAN - 41
bake - November/December 2021 - PAN - 42
bake - November/December 2021 - PAN - 43
bake - November/December 2021 - PAN - 44
bake - November/December 2021 - PAN - 45
bake - November/December 2021 - PAN - 46
bake - November/December 2021 - PAN - 47
bake - November/December 2021 - PAN - 48
bake - November/December 2021 - PAN - 49
bake - November/December 2021 - PAN - 50
bake - November/December 2021 - PAN - 51
bake - November/December 2021 - PAN - 52
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com