bake - November/December 2021 - 40

HOW TO
EXPAND YOUR
Profile
here's never a better time to expand your bakery's profile than
during the all-important winter holiday season, when some
bakeries achieve more than half of their annual sales. And especially
now, your strategies need to involve a full-force initiative aimed at
connecting to more customers online.
T
Keely Siciliano, director of brand and digital marketing for Dawn
Foods, stresses the importance of creating an eye-catching Instagram
profile and optimizing your bio. Bakers can optimize their
Instagram bios by adding a short and sweet description of their
business with a tone that reflects their brand's personality. Bakers
should also update their contact options on their profile, including
a business email address, phone number, and location, so it's easier
for users to get in touch with them, she says.
Instagram does not allow users to include multiple links in bios;
however, with helpful free tools like LinkTree, a single link can be
created for a bio that takes users to a launchpad, which can include
links to a bakery's contact page, an about us section, current product
sales, ways to make online purchases, and more.
" When it comes to creating an eye-catching Instagram profile,
bakers must ask themselves what their theme is - both contextually
and visually, " Siciliano explains. " A bakery's theme in most cases
begins and ends with food, so post high-quality pictures of products
that share a similar style and tell a story. "
For example, if a baker wanted to post about their latest limited-time-offer
(LTO) special, there are many different types of photos
that can be utilized, such as a bird's eye view of the product, closeup
to capture texture, or a customer enjoying that treat. Ultimately,
any images posted to a bakery's profile should be reflective of its
brand and consistent.
FLAVORFUL FAVORITES
With the pumpkin spice season in full force, your first focus should
be to decide exactly what your offerings will be this holiday season.
Start with BakeSense Pumpkin and BakeSense Pumpkin Pie
Spice. Pairing these with BakeMark's line of bakery mixes, your
creativity can run wild to fill your bakery case this year.
With all the options available from BakeMark, the pumpkin spice
world is right at your fingertips. Create cakes, pies, or other ideas
outside the box and create something all your own. Don't shortchange
the quality of your products this fall. Remember, BakeMark
offers quality and versatility all in one, so get out there and create
your own pumpkin spice paradise.
Other holiday bakery treats include international favorites. At
Vegas Bakery, a popular panaderĂ­a in Las Vegas that opened nine
years ago, bakery lovers come from all around to purchase the
amazing authentic desserts, such as mil hojas cake. This elaborate
cake is distinguished by its flaky layers inside, which are created
with care by the bakers here, who work diligently to provide
40 2021
THE WINTER CAKES ISSUE
MANRESA

bake - November/December 2021

Table of Contents for the Digital Edition of bake - November/December 2021

bake - November/December 2021 - Intro
bake - November/December 2021 - 1
bake - November/December 2021 - 2
bake - November/December 2021 - 3
bake - November/December 2021 - 4
bake - November/December 2021 - 5
bake - November/December 2021 - 6
bake - November/December 2021 - 7
bake - November/December 2021 - 8
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bake - November/December 2021 - 10
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bake - November/December 2021 - 12
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bake - November/December 2021 - 17
bake - November/December 2021 - 18
bake - November/December 2021 - 19
bake - November/December 2021 - 20
bake - November/December 2021 - 21
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bake - November/December 2021 - 23
bake - November/December 2021 - 24
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bake - November/December 2021 - 26
bake - November/December 2021 - 27
bake - November/December 2021 - 28
bake - November/December 2021 - 29
bake - November/December 2021 - 30
bake - November/December 2021 - 31
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bake - November/December 2021 - 33
bake - November/December 2021 - 34
bake - November/December 2021 - 35
bake - November/December 2021 - 36
bake - November/December 2021 - 37
bake - November/December 2021 - 38
bake - November/December 2021 - 39
bake - November/December 2021 - 40
bake - November/December 2021 - 41
bake - November/December 2021 - 42
bake - November/December 2021 - 43
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bake - November/December 2021 - 45
bake - November/December 2021 - 46
bake - November/December 2021 - 47
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bake - November/December 2021 - 49
bake - November/December 2021 - 50
bake - November/December 2021 - 51
bake - November/December 2021 - 52
bake - November/December 2021 - 54
bake - November/December 2021 - 55
bake - November/December 2021 - PAN - 1
bake - November/December 2021 - PAN - 2
bake - November/December 2021 - PAN - 3
bake - November/December 2021 - PAN - 4
bake - November/December 2021 - PAN - 5
bake - November/December 2021 - PAN - 6
bake - November/December 2021 - PAN - 7
bake - November/December 2021 - PAN - 8
bake - November/December 2021 - PAN - 9
bake - November/December 2021 - PAN - 10
bake - November/December 2021 - PAN - 11
bake - November/December 2021 - PAN - 12
bake - November/December 2021 - PAN - 13
bake - November/December 2021 - PAN - 14
bake - November/December 2021 - PAN - 15
bake - November/December 2021 - PAN - 16
bake - November/December 2021 - PAN - 17
bake - November/December 2021 - PAN - 18
bake - November/December 2021 - PAN - 19
bake - November/December 2021 - PAN - 20
bake - November/December 2021 - PAN - 21
bake - November/December 2021 - PAN - 22
bake - November/December 2021 - PAN - 23
bake - November/December 2021 - PAN - 24
bake - November/December 2021 - PAN - 25
bake - November/December 2021 - PAN - 26
bake - November/December 2021 - PAN - 27
bake - November/December 2021 - PAN - 28
bake - November/December 2021 - PAN - 29
bake - November/December 2021 - PAN - 30
bake - November/December 2021 - PAN - 31
bake - November/December 2021 - PAN - 32
bake - November/December 2021 - PAN - 33
bake - November/December 2021 - PAN - 34
bake - November/December 2021 - PAN - 35
bake - November/December 2021 - PAN - 36
bake - November/December 2021 - PAN - 37
bake - November/December 2021 - PAN - 38
bake - November/December 2021 - PAN - 39
bake - November/December 2021 - PAN - 40
bake - November/December 2021 - PAN - 41
bake - November/December 2021 - PAN - 42
bake - November/December 2021 - PAN - 43
bake - November/December 2021 - PAN - 44
bake - November/December 2021 - PAN - 45
bake - November/December 2021 - PAN - 46
bake - November/December 2021 - PAN - 47
bake - November/December 2021 - PAN - 48
bake - November/December 2021 - PAN - 49
bake - November/December 2021 - PAN - 50
bake - November/December 2021 - PAN - 51
bake - November/December 2021 - PAN - 52
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com