bake - November/December 2021 - 24

stars
off broadway
Bakers are making a name
for themselves in Nashville.
BY BRIAN AMICK
In addition to its country and Southern
rock music scene that brings in visitors
from around the world, Nashville is known
for a vibrant culinary scene representing
a fusion of Southern staples with outside
influences. This is reflected across Nashville,
especially at its bakeries. While hopeful
country music stars perform for raucous
crowds at the honky tonks on Broadway
Street, culinary stars are shining throughout
the city and its surrounding areas.
One of the biggest baking names to
come out of Nashville is Gigi Butler. The
founder of Gigi's Cupcakes built the business
into one of the largest cupcake franchises
in the United States, but it took a
hard lesson and an unconventional path
to get there.
Like many others, Butler moved to
Nashville in 1994 for a career in country
music. The singer/songwriter started a
cleaning business in order to pay the bills
while singing at honky tonks at night in
pursuit of her dream. A decade passed
before she realized that she may need to
take a step back and reevaluate her future.
One day, Butler was cleaning the bathroom
of a young country music artist who
was singing in her bedroom. The fifteenyear-old
was new to town but extremely
talented. " When she played 'Teardrops on
my Guitar', I knew where she was going
and I was not. She was going to live out
her dream and my dream was dying, "
says Butler. That artist was Taylor Swift.
She soon pursued a new passion project:
baking. After being turned down for a
24 < NOV-DEC 2021 | bakemag.com
business loan by several banks who
believed that a cupcake shop was a laughable
vision for a business, Butler took
out $100,000 in cash advances on her
personal credit cards in order to fund the
shop. When she opened her first location
in 2008, she had only $33 to her name.
The business blew up instantly, and
within two years of the first opening,
Gigi's Cupcakes had 35 stores. By 2012,
that number grew to 60 locations, and
it hasn't showed any signs of slowing
down. Eventually, she decided to sell
her company, but the name and legacy
remains.
Now, Butler is working with a songwriter
to share her story on stage. A Broadway
musical is being produced about her
life and based on her book, The Secret
Ingredient. It's similar in vision to Waitress,
the hit Broadway musical about a waitress
and expert pie-maker who has big dreams.
Butler hopes to inspire others with her life,
promoting fearlessness in starting their
own business ventures.
The home of kolaches
A rising name in the Nashville baking
scene is Yeast, the city's home of
kolaches. This Czech-style pastry and
the bakery behind it can be found in East
Nashville, one of the popular neighborhoods
away from the downtown area.
Sara Way, owner of Yeast, opened the
business after moving from Texas, where
Top: Gigi Butler shows off her specialty desserts.
PHOTOGRAPHY BY BRIAN AMICK
http://www.bakemag.com

bake - November/December 2021

Table of Contents for the Digital Edition of bake - November/December 2021

bake - November/December 2021 - Intro
bake - November/December 2021 - 1
bake - November/December 2021 - 2
bake - November/December 2021 - 3
bake - November/December 2021 - 4
bake - November/December 2021 - 5
bake - November/December 2021 - 6
bake - November/December 2021 - 7
bake - November/December 2021 - 8
bake - November/December 2021 - 9
bake - November/December 2021 - 10
bake - November/December 2021 - 11
bake - November/December 2021 - 12
bake - November/December 2021 - 13
bake - November/December 2021 - 14
bake - November/December 2021 - 15
bake - November/December 2021 - 16
bake - November/December 2021 - 17
bake - November/December 2021 - 18
bake - November/December 2021 - 19
bake - November/December 2021 - 20
bake - November/December 2021 - 21
bake - November/December 2021 - 22
bake - November/December 2021 - 23
bake - November/December 2021 - 24
bake - November/December 2021 - 25
bake - November/December 2021 - 26
bake - November/December 2021 - 27
bake - November/December 2021 - 28
bake - November/December 2021 - 29
bake - November/December 2021 - 30
bake - November/December 2021 - 31
bake - November/December 2021 - 32
bake - November/December 2021 - 33
bake - November/December 2021 - 34
bake - November/December 2021 - 35
bake - November/December 2021 - 36
bake - November/December 2021 - 37
bake - November/December 2021 - 38
bake - November/December 2021 - 39
bake - November/December 2021 - 40
bake - November/December 2021 - 41
bake - November/December 2021 - 42
bake - November/December 2021 - 43
bake - November/December 2021 - 44
bake - November/December 2021 - 45
bake - November/December 2021 - 46
bake - November/December 2021 - 47
bake - November/December 2021 - 48
bake - November/December 2021 - 49
bake - November/December 2021 - 50
bake - November/December 2021 - 51
bake - November/December 2021 - 52
bake - November/December 2021 - 54
bake - November/December 2021 - 55
bake - November/December 2021 - PAN - 1
bake - November/December 2021 - PAN - 2
bake - November/December 2021 - PAN - 3
bake - November/December 2021 - PAN - 4
bake - November/December 2021 - PAN - 5
bake - November/December 2021 - PAN - 6
bake - November/December 2021 - PAN - 7
bake - November/December 2021 - PAN - 8
bake - November/December 2021 - PAN - 9
bake - November/December 2021 - PAN - 10
bake - November/December 2021 - PAN - 11
bake - November/December 2021 - PAN - 12
bake - November/December 2021 - PAN - 13
bake - November/December 2021 - PAN - 14
bake - November/December 2021 - PAN - 15
bake - November/December 2021 - PAN - 16
bake - November/December 2021 - PAN - 17
bake - November/December 2021 - PAN - 18
bake - November/December 2021 - PAN - 19
bake - November/December 2021 - PAN - 20
bake - November/December 2021 - PAN - 21
bake - November/December 2021 - PAN - 22
bake - November/December 2021 - PAN - 23
bake - November/December 2021 - PAN - 24
bake - November/December 2021 - PAN - 25
bake - November/December 2021 - PAN - 26
bake - November/December 2021 - PAN - 27
bake - November/December 2021 - PAN - 28
bake - November/December 2021 - PAN - 29
bake - November/December 2021 - PAN - 30
bake - November/December 2021 - PAN - 31
bake - November/December 2021 - PAN - 32
bake - November/December 2021 - PAN - 33
bake - November/December 2021 - PAN - 34
bake - November/December 2021 - PAN - 35
bake - November/December 2021 - PAN - 36
bake - November/December 2021 - PAN - 37
bake - November/December 2021 - PAN - 38
bake - November/December 2021 - PAN - 39
bake - November/December 2021 - PAN - 40
bake - November/December 2021 - PAN - 41
bake - November/December 2021 - PAN - 42
bake - November/December 2021 - PAN - 43
bake - November/December 2021 - PAN - 44
bake - November/December 2021 - PAN - 45
bake - November/December 2021 - PAN - 46
bake - November/December 2021 - PAN - 47
bake - November/December 2021 - PAN - 48
bake - November/December 2021 - PAN - 49
bake - November/December 2021 - PAN - 50
bake - November/December 2021 - PAN - 51
bake - November/December 2021 - PAN - 52
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com