bake - May/June 2024 - SUPP9

PASTELES Y DECORACIONES
E
l verano significa muchas cosas para
los clientes de su panadería que buscan
maneras especiales de celebrar. Hay
una gran cantidad de días festivos clave que
promover, incluyendo el 4 de julio, el Día del
Padre e incluso el Día Nacional de la Dona el
primer viernes de junio.
Resalte sus diseños creativos llenos de color.
Organice a sus decoradores con anticipación
en reuniones con su equipo de panadería para
permitirles participar en el proceso creativo.
Elija temas de color y diseño que coincidan
con las ideas y estrategias de su marca. Si
utiliza los días festivos especiales como una
oportunidad de negocio especial, estará mejor
preparado para maximizar las ventas y crear
una impresión duraderas con sus clientes.
En Cardozo Bakery en Marietta, Georgia,
un suburbio de Atlanta, Uriel, Miguel y
Gabriel Cardozo señalan que sus clientes
provienen de orígenes diversos, incluyendo
México, Centro y Sudamérica y Jamaica, por
lo que se esfuerzan por atraer a una amplia
variedad de clientes.
Durante los meses de verano, los
panaderos y decoradores se concentran en los
rellenos de BakeMark.
" A nuestros clientes les encantan los
rellenos. Los sabores son deliciosos, " dicen
los dueños de Cardozo Bakery. " Usamos
mucho relleno de crema bávara. Realmente
no hay nada que iguale la calidad que
obtenemos de BakeMark. "
Cardozo Bakery ofrece una variedad de
opciones de alimentos frescos, que incluyen
pasteles tres leches, chocoflan, donas y flan
napolitano. La panadería utiliza sólo los
ingredientes frescos para brindar la mejor
calidad y sabor.
DÍA NACIONAL DE LA DONA
Desde 1938, el Día Nacional de la Dona conmemora el espíritu de
compartir y proteger. La tradición sigue viva hoy mientras BakeMark
celebra la generosidad y ofrece recursos para ayudar a irradiar el amor.
Este año, el Día Nacional de la Dona cae el viernes 7 de junio.
CONSEJOS Y TRUCOS RÁPIDOS
No faltan maneras de hacer que el Día Nacional de la Dona sea
especial, pero considere algunas de estas ideas de BakeMark para una
ocasión aún más memorable.
ESTACIÓN DE DECORACIÓN
Considere la creación de un espacio donde los clientes puedan
personalizar sus donas con varias coberturas, glaseados y grageas. Si usa
cajas en blanco, coloque crayones y marcadores para que los niños las
decoren.
PAQUETES DE DONAS DE EDICIÓN LIMITADA
Cree cajas especiales con el tema del Día Nacional de la Dona con
una variedad de sus donas más populares y ofrézcalas menor a precio
o como un regalo con la compra de otros producto para fomentar
pedidos más grandes. Ofrecer a los clientes una opción rápida para llevar
hace que todo funcione sin problemas durante un día ajetreado en su
panadería.
CONCURSOS EN LAS REDES SOCIALES
Organice un concurso en las redes sociales en el que pida a los clientes
que compartan sus recuerdos, fotografías o dibujos de donas favoritos
para tener la oportunidad de ganar una variedad de premios. Anuncie el
ganador del gran premio en el Día Nacional de la Dona.
MUESTREO DE DONAS
Considere ofrecer
muestras de sus donas
exclusivas afuera de
su panadería o en un
área interior de mucho
tráfico para atraer a
los clientes y mostrar
la calidad de sus
productos.
JUNIO 24 | PANADERĺA
9

bake - May/June 2024

Table of Contents for the Digital Edition of bake - May/June 2024

bake - May/June 2024 - Intro
bake - May/June 2024 - 1
bake - May/June 2024 - 2
bake - May/June 2024 - 3
bake - May/June 2024 - 4
bake - May/June 2024 - 5
bake - May/June 2024 - 6
bake - May/June 2024 - 7
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bake - May/June 2024 - SUPP1
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