bake - May/June 2024 - SUPP33

CAKES AND DECORATING
S
ummer means many things to your
bakery customers who are looking
for special ways to celebrate. There
are a host of key holidays to promote,
including Fourth of July, Father's Day,
and even National Donut Day on the first
Friday of June.
Bring out your creative designs that
are bursting with color. Organize your
decorators ahead of time in team-building
gatherings inside your bakery to enable
them to participate in the creative process.
Choose color and design themes that
match your brand ideas and strategies. If
you operate special holidays like a special
business opportunity, you are better
equipped to maximize sales and create
lasting impressions with your customers.
At Cardozo Bakery in Marietta,
Georgia, a suburb of Atlanta, Uriel,
Miguel and Gabriel Cardozo point out
that their customers come from a diverse
background, including Mexico, Central
and South America, and Jamaica, so they
strive to appeal to a wide audience.
During the summer months, the bakers
and decorators focus on premium fillings
from BakeMark.
" Our customers love the fillings. The
flavors are delicious, " Cardozo Bakery's
owners say. " We use Bavarian cream
filling a lot. There is really no equal to the
quality we get from BakeMark. "
Cardozo Bakery offers a variety of fresh
food options, including tres leches cakes,
chocoflan, donuts and flan napolitana.
The bakery uses only the freshest
ingredients to provide the best quality
and taste.
NATIONAL DONUT DAY
Since 1938, National Donut Day has commemorated the spirit of
sharing and caring. The tradition lives on today as BakeMark celebrates
generosity and brings you resources to help spread the love.
This year, National Donut Day falls on Friday, June 7.
QUICK TIPS AND TRICKS
There's no shortage of ways to make National Donut Day special,
but consider some of these ideas from BakeMark for an even more
memorable occasion.
DECORATION STATION
Consider setting up a space where customers can customize their
own donuts with various toppings, icings, and sprinkles. If you use blank
boxes, put out crayons and markers for childrend to decorate them.
LIMITED EDITION DONUT BUNDLES
Create special National Donut Day themed boxes featuring a variety
of your best-selling donuts and offer them at a discounted price or as
a gift with purchase to encourage larger orders. Giving customers a
quick, grab-and-go option keeps things running smoothly on a busy
day at your bakery.
SOCIAL MEDIA CONTESTS
Host a social media contest in which you ask customers to share
their favorite donut memories, photos, or drawings for a chance to
win a variety of prizes. Announce the grand prize winner on National
Donut Day.
DONUT SAMPLING
Consider
offering
samples of
your signature
donuts outside
your bakery
or in a hightraffic
area
inside to entice
customers and
showcase the
quality of your
products.
JUNE 24 | PANADER√ćA
33

bake - May/June 2024

Table of Contents for the Digital Edition of bake - May/June 2024

bake - May/June 2024 - Intro
bake - May/June 2024 - 1
bake - May/June 2024 - 2
bake - May/June 2024 - 3
bake - May/June 2024 - 4
bake - May/June 2024 - 5
bake - May/June 2024 - 6
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bake - May/June 2024 - SUPP1
bake - May/June 2024 - SUPP2
bake - May/June 2024 - SUPP3
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